Oral Answers to Questions

Debate between Chris Bryant and Sarah Russell

Thursday 17th October 2024 Commons Chamber

[Mrs Sarah Russell (Congleton) (Lab)]

6. What recent discussions she has had with representatives of the creative industries on AI.

[The Minister for Creative Industries, Arts and Tourism (Chris Bryant)]

I have had many meetings with the creative industries, which have raised AI at every single one. I make it absolutely clear that human creativity deserves remuneration. Wherever we end up, the rights of artists, musicians, publishers and journalists need to be protected while we garner the significant benefits of artificial intelligence.

[Mrs Russell]

AI-generated creations that mimic real people—deepfakes—can lead to financial and reputational damage for musicians and other creatives. However, as the domestic violence charity Refuge pointed out last year, the most common AI-generated deepfakes are non-consensual sexual depictions of women. How do the Government plan to ensure that creatives, as well as women and girls, are adequately protected from the misappropriation of their voice, image, name and likeness?

[Chris Bryant]

I am glad that my hon. Friend has raised this important issue that affects many people. In the words of Stephen Sondheim, “art isn’t easy,” and neither is the legislation in this area, but we are determined to look into it. It is already a criminal offence to share an intimate image without consent, whether real or synthetically generated, and we will deliver on our manifesto commitment to ban the creation of sexually explicit deepfakes.