Beauty and Wellbeing Sector Workforce

Carolyn Harris Excerpts

Wednesday 23rd June 2021 Westminster Hall

[Carolyn Harris (Swansea East) (Lab)]

I beg to move,

That this House has considered the beauty and wellbeing sector workforce.

May I say what an honour it is to serve under your chairmanship in this important debate, Sir Roger? As co-chair, alongside my good and hon. Friend the Member for Bradford South (Judith Cummins), of the all-party parliamentary group on beauty, aesthetics and wellbeing, I am well aware of the struggles that the people working in the industry have faced during the past 15 months. Uncertainty around closures and the absence of financial support, coupled with lack of respect for the industry and those working in it, have hit the sector hard. We have seen businesses failing and those that have survived facing an uphill struggle as the country slowly begins to open back up.

This industry has always contributed greatly to the UK economy and supported a substantial workforce. A British Beauty Council report, “The Value of Beauty”, published in 2019—before the pandemic—determined that the industry was worth up to £30 billion a year and supported 50,000 businesses. Figures from the UK Government’s “COVID-19 Response”, published in February 2021, show that in 2019 the industry provided more than 560,000 jobs, 85% of which were done by women, many of whom were working flexibly.

The pandemic has decimated this multimillion-pound industry and has had a devastating impact on the workforce and businesses. On average, businesses in the sector were closed for 250 days during lockdown—far longer than in any of the other, often male-dominated sectors, and too long for them to survive with no income and inadequate support. The knock-on effect of the extended closures has been severe. A recent report from the National Hair and Beauty Federation on the fate of the industry estimated that by the end of this year, businesses will on average have lost £40,000 of revenue. That has led to job losses, with employment in the industry down by 21% from pre-pandemic levels. In addition, 62% of businesses say that they have had to cut staff hours, and 14% say that they are being forced to make redundancies.

Even now that businesses are able to reopen, continued restrictions mean that many are still struggling. Large events, weddings and holidays being scaled back or cancelled has caused a huge deficit in demand, and salons are still operating at only 70% capacity to observe social distancing requirements. While demand for hair appointments and beauty treatments has declined, demand for wellbeing services such as massages and holistic therapy has grown significantly, which is hardly surprising given the increased stress levels that we have all experienced over the past year. Figures from wellbeing platform Urban show that demand for services are now 30% higher than pre-covid. Sadly, however, there are not enough therapists to meet the demand. Some 35% of mobile therapists have not returned to work since the first national lockdown lifted—those skilled therapists have taken on work in other industries due to a lack of income during extended closures. So we have a situation where customers are ready and able to book, but no appointments are available because the industry and those who work in it were unable to survive the long closures without financial support.

As someone who has used massage over the years as a therapy to maintain my mental health, I completely understand why people are seeking those services. I find it sad that because of the pandemic and, in all honesty, the failure of the Government to take the industry seriously and support its workforce, the services are just not there. The gap seems set to continue, as the closure of training schools during the pandemic and limited opportunities to gain workforce experience means that the number of newly qualified professionals entering the sector is significantly lower than normal. Recent data from the National Hair and Beauty Federation paints an equally bleak picture going forward, with only 11% of salons planning to recruit new apprentices in the next three to six months. This once thriving industry is suffering and needs support urgently. In a survey undertaken by the National Hair and Beauty Federation on the state of the industry, half of businesses say that they cannot rule out redundancy when furlough comes to an end, and more than a third are unsure whether they will survive the next few months while social distancing remains in place.

The all-party parliamentary group on beauty, aesthetics and wellbeing has already launched an inquiry into post-covid recovery for the sector, looking at how businesses recoup can their losses and how the highly skilled workforce can be retained. There are so many risk factors for the industry that Government support is key to combating them. Financial support for the sector during the pandemic was woefully lacking compared with that given to other customer-facing industries. The Government must now ensure that support is available to businesses for as long as social distancing measures are in place, given their effect on how many staff and customers can be in salons, and therefore on profits.

Promotion of the industry is also needed to encourage young people to follow this career path so that there is a full and flourishing skill base. Beauty and wellbeing practitioners play a vital role in supporting our physical and mental health, and many people use the treatments instead of visiting a doctor or to complement their medication. Figures from the Federation of Holistic Therapists 2021 members survey show that 75% of practitioners have clients who are using their treatments to support long-term health conditions, and 63% of clients use them to prevent poor health. I will give a plug here to the menopause and say that that is a condition where holistic therapy is invaluable.

If the industry is given the support that it so deserves, businesses will begin to thrive again and we will have a growing workforce who will be able to offer treatments to ease the burden on our already overwhelmed NHS. We entered the pandemic last year with a beauty and wellbeing industry that was thriving, that boosted the UK economy and that supported families up and down the country by enabling the huge, mostly female, workforce to work flexibly, yet throughout the pandemic, that loyal workforce has been undervalued and under- appreciated, overlooked for financial support and even ridiculed in the House of Commons Chamber. As we begin to emerge from restrictions, the future of the industry hangs in the balance, and key to its survival is the workforce. The industry needs help now more than ever to ensure that it can support jobs, provide a much-needed wellbeing boost to its customers and once again be a key contributor to the UK economy.

--- Later in debate ---

[Carolyn Harris]

It is a pleasure to see colleagues from across the House acknowledge and champion an industry that is a serious contributor to both the economy and the societal life of our country. If we as parliamentarians have achieved anything, it has been to throw a spotlight on the need for greater respect for this industry, but we need to do more than be champions. We need to support the industry and provide solutions to repair the damage. I was disappointed to hear the Minister comment that the Chancellor had been “overly generous” in his provision. I am sure that that is not something that many people across the country would recognise, but I am going to acknowledge that it was, hopefully, a Freudian slip. I am sure that he would not want people to believe that he honestly thought that. I hope that he will take away from today’s debate everybody’s contribution and will think seriously about what more can be done to ensure the security, viability and progression of this very important industry.

Question put and agreed to.

Resolved,

That this House has considered the beauty and wellbeing sector workforce.