(12 years, 8 months ago)
Commons Chamber11. What economic legacy his Department expects to result from the London 2012 Olympics.
The new £130 million tourism campaign to showcase Great Britain in 2012 aims to deliver an additional 4.6 million visitors, £2.7 billion of extra spend and the creation of about 60,000 job opportunities. The UK is already benefiting from the games, with 98% of the £6 billion-worth of contracts for the “big build” and 90% of the £1 billion-worth of contracts for staging the games going to UK businesses. If we add to that the £1 billion boost to British business that is expected through trade and investment, it amounts to a strong economic legacy from the games right across the UK.
Some of us will have already had the good fortune to see the fantastic work that has been done at the Olympic park, and millions of visitors to this country and British residents will see the work done by British companies, workers and engineers to develop and produce that fantastic park. What more can we and the Government do to ensure that we get the message out that it is British engineering and British construction workers who have delivered such a fantastic venue?
The answer is the GREAT campaign, which targets our 10 major markets around the world. It goes out to them on the back of the success of the Olympic park and tells them to come this country, do business and drive our tourism industry.