(13 years ago)
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For 14 years before becoming an MP, I was a primary schoolteacher. I ended up as deputy head of the primary school that I went to when I was three—Billy Backwater, perhaps, and some might say that I have swapped one set of bells and playground humour for another. While I was a teacher, I taught eight, nine and 10-year-olds. The young girls had confidence, dynamism and enthusiasm—I could see it in their body language, their movement, their facial expressions and how they interacted with boys, teachers and each other. Something happens around the age of 13 or 14 that turns girls from dynamic people to not-so-dynamic ones who adopt the role of second-class people in school.
I congratulate the hon. Member for Wirral West (Esther McVey) on securing this debate on a subject that is rarely debated. The briefing pack from the House of Commons Library concentrates on jobs and not on the essence of the debate, which, as you have said, Mrs Main, is girls’ confidence.
The hon. Member for Wirral West mentioned many research documents and books. I draw hon. Members’ attention to Mary Pipher’s book “Reviving Ophelia”. Ophelia, as hon. Members will know, determined her own value by how she was perceived by her father and Hamlet, and ended up dying, drowned in a beautiful dress that made her look ever so pretty but dragged her down and kept her underwater, surrounded by flowers.
At the crucial age of 13 and 14, in early adolescence and puberty, the battle for self is won or lost. Much is made of qualifications such as GCSEs and A-levels, but only 18% of a person’s success, measured over a lifetime, is down to qualifications. We focus attention and funnel billions of pounds of funding into education, but is that the wisest use of our public funds? Are there other ways we could try? Could we divert some of it into confidence-building measures such as mentors and role models?
If what the hon. Gentleman says about early puberty and age 13 and 14 is correct, should we not concentrate all our efforts on that age group? If we have to take resources away, we should take them and concentrate them on that age group, in order to give them the confidence to shoot through and go on to do GCSEs, A-levels and so on.
I agree that it is a crucial age, but as another hon. Member mentioned in an intervention, the most crucial age is probably nought to three, when children are dressed up in pink or blue and told to be active or passive. For me, though the thrust of this debate is that 13 and 14 are a critical age.
Other factors that determine success are emotional intelligence and confidence. Luck, as everyone within this room will know, provides a great deal, as do social connections and networks. Some people are well connected—I would say that most of us here are—but in places such as the constituency of the hon. Member for Hastings and Rye (Amber Rudd), a seaside constituency like my own, social networks and networking opportunities for jobs, placements and internships are minimal.
During the period when girls are aged 13 to 14, smartness is seen as a liability. There is pressure to be popular rather than honest with themselves, and young girls are taught to be feminine rather than a whole person, as that might be slightly unfeminine—“She’s a bit tomboyish. She’s a bit too big for her boots. Get down.” Many young girls spend more time on make-up than on developing value systems. We could do a lot to teach young girls to develop their own value systems.
I mentioned the education budget, but there are also consequences for the health budget. Mental illness among children is running at 25%, and obesity in young children at 29%. We are following the American model, although we are 10 years behind, so we have a lot worse to look forward to. Binge drinking is on the rise, and smoking has decreased in virtually every sector of society save for one group: 15-year-old white working-class girls. What is going on? Why is that group the worst affected? Incidences of bulimia, anorexia nervosa, loneliness and self-harm are on the increase and need to be tackled. Not only do they have an economic consequence, they have a human consequence. Girls’ complicated lives are often reduced to one thing by the media: weight. “If you’re thin, you’re okay. If you’re not, you’re not okay.”
Mary Pipher’s book outlines some practical tools, one of which involves centring oneself on a regular basis. We are all on the hedonic treadmill. As MPs, we get up at 6 or 7 o’clock in the morning and get home at 11 o’clock at night; often, we find little time for our spouses, parents and children. We are not alone; other people out there are in the same position. We pass on those values to our children, and they do not have time to reflect. Reflection and centring are key, especially for young girls, but perhaps for all of us here.
Mary Pipher says that a distinction should be made between thinking and feeling. Girls should not just follow their emotions; they should slow down and think. Is that feeling intelligent? They should check with reality. Girls need to develop personal value systems, which she describes as a north star, by asking, “Who am I? What is important to me?” and holding it up so that when advertisers try to throw them this way or that, they say, “No, I’m going that way. I’m following my star.”
Mary Pipher says that we should take time for the important decisions in life. Teenage pregnancy has been mentioned. Deciding who their first boyfriend will be is a big step for girls, as is how that relationship unfolds. Who are their friends? Are they the right friends and not just the popular ones? Do they have the right values that fit with a girl’s own personal values? Mary Pipher also says that young girls, like all of us, should try to manage pain. Pain can be a good thing if we handle it right: if we feel under threat and get on top of that threat, we become stronger people; if we fold under it, we become weaker. It is a dangerous game. Pain is all around, and to overcome that pain, proper support is needed, as is time to talk with family, friends, trusted mentors and role models. Organisation of a young person’s life is also important. We should help them manage their busy schedules and be there when they need help.
Other hon. Members mentioned providing the right activities, although it sounds a bit old-fashioned, a bit big society and a bit like the right hon. Member for Witney (Mr Cameron)—perish the thought. The right activities, such as exercise, reading, hobbies and meditation are all old-fashioned but good stuff, as opposed to the wrong activities, which are thrown at kids in every advert. We witness something like 1,400 adverts a day. They are full of promotions of drinking, eating and overeating, sex, drugs and smoking. The advertising industry is a multi-billion-pound industry that tells us to consume, consume, consume and not to bear in mind its effect on individuals and families.
Developing the right activities is important. As was mentioned, we need to recognise, record and celebrate successes, whether in sports or other activities. That becomes a virtuous circle, as a girl gains confidence in one activity such as singing or dancing and becomes a bigger person for it. Again, it is big society-ish, but we need to develop altruism and volunteering to get away from the self-absorption forced on us by the media, and to use skills such as humour and to develop a thick skin against our peers when they say, “Your values are wrong and ours are right.”
In his book “Affluenza”, Oliver James calculates the amount spent on advertising in America to be 2% of GDP. In the UK, it is 1.5%, and it is 1% in mainland Europe. The purpose of advertisers is to sow discontent and make people think that their life is not quite right, but that it would be right if they had this or that. Some of us can say, “No, I don’t want that,” but young girls are especially vulnerable to advertising and that state of permanent dissatisfaction. Advertising comes through the TV, the radio and, increasingly, through the internet. It comes especially through girls’ magazines, which have been described as the work of the devil. Considering the values that they communicate to young girls, should such magazines be regulated? I know that we are not in favour of press censorship, but let us at least have an assessment of the harm that they are doing to young women.
With respect, Mrs Main, every single point I have made is about confidence. This is about someone creating their own value system rather than having the media’s values rammed down their throat, and it is about developing as a person with individual confidence. Another way people can combat such pressure and develop confidence is to check the messages that enter their ears and eyes daily. Hon. Members may laugh at the concept of media studies, but when we became a literate society 600 years ago, literacy flourished and people studied it. Now we are in the age of the moving image, but we do not study the moving image. It is pooh-poohed, because the owners of the media do not want us to understand it or to appreciate the control that they have over our lives.
I am overawed by them. The hon. Gentleman mentioned literacy. I also have two sons, and I have found that the daughters spend so much time reading compared with the boys. That is absolutely fabulous, and we should use it somehow to develop confidence among our children.
In conclusion—I realise that others want to speak—there is a number of positive actions I hope the Minister will take. Much of the research that was done for Mary Pipher is American, and although there is a direct correlation with this country, we need British research to find out what is going on in our society. We must not leave such research on dusty shelves, but use it to create practical activities in the classroom and in the home for young women. We need a curriculum that includes properly structured confidence building, which is measured over time to ensure continual improvement. Dare I say it, we may even need regulation. I know that the Government are loth to regulate, but we need an assessment of the damage advertising causes to specific groups, especially young, vulnerable women and children, and if regulation is needed, we should implement it.