My Lords, the low uptake of vaccines is typically driven by barriers pertaining to confidence, convenience and complacency. The NHS continues to collaborate with local and regional leaders to deliver tailored communication and flexible vaccination sites and to raise awareness of the benefits of vaccination. The Covid-19 vaccination programme showed that using facilities and services that have familiar and trusted staff, established transport links and convenient access can be highly effective and can inspire trust and confidence in the communities of which they are part. We are also learning lessons from the Covid vaccine programme about the power of real-time specific data to improve uptake, as well as looking at system changes for delivery to make getting vaccinated easier for all, particularly those 10% of the population to which the noble Baroness referred.
My Lords, I am sure my noble friend sees the urgency here, but he will share my alarm that the Joint Committee on Immunisation and Vaccination reports that vaccination levels in pregnant women are currently at less than 60%. What can he say, very precisely, to the House, please? Who is gripping this? What is the plan? How do pregnant women know that this vaccination is available and necessary? How do they know where to get it and who is in charge of delivering it?
On 4 March 2024, the UK Health Security Agency launched a new multimedia marketing campaign across England to remind parents and carers of the risk of their children missing out on protection against serious diseases that are re-emerging in the country, with an urgent call for action to catch up on missed vaccinations. NHS England is implementing best practice, vaccinating pregnant women opportunistically during maternity appointments wherever possible and ensuring that advice on vaccination in pregnancy is being offered across antenatal and primary care settings. I can reassure the noble Baroness, and indeed the House, that NHS England is doing all it can to contact pregnant women to make sure they are vaccinated themselves, which will help the unborn child.