Smoking

Baroness Thornton Excerpts

Thursday 8th September 2011 Lords Chamber

[Earl Howe]

The noble Baroness is right. We believe that the Government’s commitment around the introduction of tobacco display legislation strikes the right balance. We have amended the implementation dates. Displays will come to an end in large shops on 6 April next year, and in small shops on 6 April 2015.

[Baroness Thornton]

My Lords, my Government and this Government should be proud that today there are more than 2.5 million fewer smokers in England than there were in 1998. The noble Lord, Lord Ribeiro, points to the challenge of how to make certain behaviours unacceptable. Does the Minister believe that the Government’s nudge policy will work here? Will the Government invest in a public information campaign aimed at substantially and permanently changing public behaviour in this respect?

[Earl Howe]

My Lords, we are going to publish a tobacco marketing plan later this year which will lay out precisely what we propose to do at a local level. It is our intention to support local efforts to raise awareness and use the insights that we know about from behavioural science to influence positive changes in behaviour, including around the social norms of not smoking when children are present. Voluntary local initiatives are already working. There is a very good example of that in Lincolnshire at the moment. We want to roll out more programmes like that.