Broadcasting: Recent Developments Debate
Full Debate: Read Full DebateBaroness Stowell of Beeston
Main Page: Baroness Stowell of Beeston (Conservative - Life peer)Department Debates - View all Baroness Stowell of Beeston's debates with the Department for Digital, Culture, Media & Sport
(2 days, 6 hours ago)
Lords ChamberMy Lords, running a media business is not easy. In today’s world, traditional broadcasters face two serious threats: competition from big tech, both economically and for people’s attention; and falling levels of public trust, especially in broadcast news. I will focus on the latter, but I will come back to it in a moment.
Traditional broadcasters’ survival calls for consolidation. We are starting to see that happen with Sky’s planned acquisition of ITV’s channels and digital platform. In my view, the BBC and Channel 4 joining forces in some form or another is a likely next step. It is unclear what Channel 5’s American owners might do but it is worth saying that, even though the channel is American owned, it does a brilliant job of serving rural audiences and those in post-industrial and seaside towns, who frequently raise concerns about representation in programming on other PSBs. Although ownership is important and I am against foreign Governments owning any of our broadcasters, if there is to be a future for public service broadcasting in the UK then that is not where we need to start.
First, we need to be clear why public service broadcasting matters and ensure that its failings, as seen through the eyes of the public, who pay for it and for whose benefit its special status exists, are properly addressed. I think we are all clear that the purpose of public service broadcasting is to promote Britishness—not just British talent, but British values and all aspects of British life. Broadcasters seem to find that last bit most difficult, because they tend to want to change those bits of Britishness they do not like so much. If big tech is an external threat to PSB, this is a threat to its future from within.
This is why some adults have become increasingly distrustful of broadcast news over the last 10 years and are turning away in particular from the BBC. For these audiences, the fact that they are going now is enabled by choice; the choice is not pulling them away, as too many who work in the media want to believe. We have to understand that, in today’s world of endless choice—much of it high quality—public service broadcasting is of value only if it strengthens our nation and communities by promoting British values and reflecting the different facets of British life with respect. This is magnified when it comes to the BBC and will become even more so if American owners of commercial PSBs cannot see sufficient financial benefits to justify the regulatory costs and choose another path.
There is much that is great about the BBC and I want it to be part of our future, but as things stand—this is a big “but”—we and BBC bosses are kidding ourselves if we believe the BBC is the solution to a divided society. It cannot be, unless and until those running the organisation accept publicly that they understand and will address the systemic weaknesses exposed by Michael Prescott’s report that have made the BBC part of the problem and are driving some people away. Up until now, the BBC has appeared to think that if it recognises that it has a problem, it will lose its moral authority. Yet it is losing its moral authority because it is denying that it has a problem. Not changing will threaten its future, and possibly the future of PSB. That is why its strongest supporters must demand that it changes.