Media and Creative Industries: Equality

Baroness Scotland of Asthal Excerpts

Monday 25th February 2013 Lords Chamber

[Baroness Stowell of Beeston]

As I said in response to the first question, it is important for all of us to see ourselves reflected in the media, whether that means people who come from the area that we come from or people who are of a similar age. The most important point is that the broadcasters themselves should acknowledge the issue and take action. I was certainly heartened when the last director-general of the BBC was willing to acknowledge that there was a problem and took steps to improve the situation.

[Baroness Scotland of Asthal]

My Lords, does the Minister not think it would be a real contribution if the GREAT campaign, which has had such a success, were to include diversity as one of the issues that we celebrate in this country and promote to others to emulate?

[Baroness Stowell of Beeston]

The noble and learned Baroness raises a very interesting point and I would find it hard to disagree with what she suggests. I will certainly take back that recommendation to the department.