Media and Creative Industries: Equality

Baroness King of Bow Excerpts

Monday 25th February 2013 Lords Chamber

[Baroness King of Bow]

My Lords, I declare an interest as Channel 4’s diversity executive. Further to the earlier Question, I wondered if the Minister was aware of the lack of social diversity in terms of social mobility and social background in the media. Will she support broadcasters that are going out beyond non-traditional backgrounds, and particularly beyond non-media hubs, to find young people from those backgrounds who are not so much involved in the media industry at present?

[Baroness Stowell of Beeston]

I share the point that the noble Baroness has raised. I am aware that the BBC, which is the main public service broadcaster, has the largest responsibility to ensure that it is reaching out to new people in terms of its workforce. There are a couple of schemes that the noble Baroness may or may not be aware of. A BBC apprenticeship scheme has recruited over 50 apprentices in the past 18 to 20 months, 30% of whom were from the black and minority ethnic communities. The BBC’s work experience scheme has ensured since January 2011 that 60% are from BME backgrounds, and of those 21% have secured paid work at the BBC. The latter scheme has been recommended for an award for extending diversity in the workplace.