Sporting Events Bill [HL]

Baroness Bonham-Carter of Yarnbury Excerpts
Baroness Bonham-Carter of Yarnbury Portrait Baroness Bonham-Carter of Yarnbury (LD)
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My Lords, I thank the Minister for her introduction to the Sporting Events Bill. My noble friend Lord Addington will be leading on this from our Benches and may occasionally hand me the baton. We welcome this Bill, which creates a legislative framework that will attract international sporting events to the UK, as the Minister said. It will provide the opportunity to inspire future generations of athletes, create unforgettable experiences, boost visitor numbers and the economy and exercise our soft power through sports. We on these Benches welcome and congratulate the noble Lord, Lord McConnell, on his role as ministerial adviser on soft power and major events. We look forward to working with him.

The legislative framework is useful and will assist with the organising of those events that we have already secured—the Minister mentioned Euro 2028. It will also help when bidding to host future events, but should there also be a clear bidding framework for putting together such bids, or at least a commitment to increase transparency surrounding bids? That would be a strong sign for the sports industry of more positive intentions from the Government.

This Bill can be useful not just for sporting events; I can also see it being utilised for cultural ones. The Edinburgh Festival could benefit, as well as all-year events such as the City of Culture. It is my understanding that the Government intend to set out a strategy for major events that will include culture. Can the Minister tell us the timeline for this?

As she mentioned, London hosted the wonderful 2012 Olympic and Paralympic Games, and I join her in paying tribute to the great Tessa Jowell. Alongside the Games was the Cultural Olympiad. Danny Boyle’s opening ceremony—a beautiful, brilliant spectacular— was a showcase for our great creative industries and ended memorably with our monarch meeting James Bond and then jumping out of a helicopter. It was not just about the Olympic arena. Across the nation, people got together to engage in cultural activities; in all, 621 productions and projects resulted in 13,000 performances and events at 1,270 venues across the UK. However, the legislation passed for those Games did not include their cultural element. For the sporting events that fall under this legislation, will the Minister consider including affiliated cultural events? There appears to be scope, and I think she was suggesting this in her opening remarks, but we would like to make this clearer in legislation.

Then there is the group A of listed sporting events, the crown jewels protected for free-to-air TV. This Bill has been created with sporting events of significant interest in mind—events that we believe should also be free to air. Group A should be expanded. There was joy, and of course sorrow, for those able to see the UEFA final last weekend. Should it not have been something that everyone could access to watch for free? What about the Glasgow Commonwealth Games happening this July? We on these Benches believe there should be no need for special pleading from the Prime Minister—just add this to the Bill.

Then there are infrastructure, transport and security. Some of these considerations have made it into the Bill, which is a positive step and again welcomed by these Benches. But built environment intervention seems to be missing: athletes’ accommodation, as well as facilities for visitors, restaurants, parks and access to accommodation at an appropriate price range. These would drive opportunities to boost the tourist economy and are needs that we think should be considered within the framework and the Bill.

We are glad to see consideration of advertising and branding. This is important for interconnected reasons: a good legal framework protects sports organisations from unauthorised branding and marketing, but also, as the Minister said, makes deals for official sponsors more appealing. It also limits the unauthorised use of marketing for activities, usually online, that could cause harm. My noble friend Lord Foster will elaborate on this topic and, noble Lords will not be surprised to hear, on gambling. There is also the matter of the use of trademarks—more on this from my noble friend Lord Addington.

Finally, and I think this has happened again today, some concern has been expressed in the House about having to wait for a draft ticketing Bill. Does this Bill not provide an opportunity to discuss how we can create a strong anti-touting ticket system across the board, with proper enforcement? Does the Minister not agree that we should seize this opportunity now, rather than have to wait another year for a different Bill? We look forward to working with the Government on this Bill.