Tobacco Products (Plain Packaging)

Annette Brooke Excerpts

Tuesday 3rd September 2013 Westminster Hall

[Paul Burstow (Sutton and Cheam) (LD)]

I congratulate the hon. Member for Harrow East (Bob Blackman) on securing the debate at this early stage, so that we can put the case for Parliament making the decision and getting the solution, getting on with it in a way that the Government have been reluctant to do.

I want to pick up on the phraseology: standardised packaging versus plain packaging. Standardised packaging is what we are talking about. It is clear, and enables public health messages to be delivered powerfully. The way in which the packages are designed has a clear psychological impact in reducing the likelihood of people taking up smoking and increasing the likelihood of their quitting. It is important that we talk about standardised packaging, because it really makes a difference.

[Annette Brooke (Mid Dorset and North Poole) (LD)]

The case has been well made that clever packaging seduces children into smoking, but how will standardised packaging impact on the rational adult person’s choice to smoke?

[Paul Burstow]

I would use the phrase “insidious packaging”. That is what we are talking about. We have seen today examples of the sort of packaging that has been used, and in the evidence submitted as part of the preparations for the debate we have seen how those who lead tobacco companies talk about the value they place on packaging as a tool to solicit more custom and get more people to take up smoking in the first place. Big tobacco needs to recruit more smokers because it has to replace those who quit and, more chillingly, those who die as a consequence of taking up smoking. That is why we must have a bias towards action to protect the health of children and young people from the harm that smoking does.

In its systematic review of evidence, published as part of its consultation, the Department of Health gathered absolutely clear and strong evidence of the impact of standardised packaging on reducing smoking. The evidence is there; what is lacking is the political will. The Minister has that will, but the Government as yet do not. Parliament should take a leaf out of the book of the previous Parliament, when it came to smoking in enclosed public places. It was not the then Government who led on that; they hid behind many of the same arguments that are being used now. Yet again, it took the leadership of the Health Committee—having an inquiry, producing a report and publishing the evidence—to make the case for the ban, and the Government being prepared to allow a free vote.

We should have a debate and a free vote in this House to give effect to the policy change, because it will save lives. It is no longer satisfactory or acceptable to be kicking this can down the road. We should not have been doing that with the ban on smoking in enclosed public spaces and we should not be doing it now with standardised packaging.

I hope that people will be moved by this debate and that the Minister can move her colleagues. I know that both she and the Minister of State, Department of Health, my hon. Friend the Member for North Norfolk (Norman Lamb), are committed to this change, which is an essential public health goal. As one speaker said, controlling tobacco and saving lives requires us over time systematically to improve and strengthen regulation. This is another step on the journey of changing public attitudes and saving lives.