Energy Drink Sales to Children

Anna Turley Excerpts

Tuesday 17th April 2018 Westminster Hall

[Anna Turley (Redcar) (Lab/Co-op)]

I beg to move,

That this House has considered the sale of energy drinks to children.

I am delighted to serve under your chairmanship, Mr Hollobone. I am pleased and proud to have been able to secure this debate. The UK’s growing childhood dietary and obesity crisis is something that the Government need to address. Government policy holds the key to that challenge and I hope that today’s debate will contribute to that.

To many of us, the sight of a child drinking a can of energy drink might not be something that we would even take a second look at—it has become so commonplace now—but in the last 10 to 15 years there has been an explosion in the popularity of these drinks, particularly among children and adolescents. It is estimated that between 2006 and 2014 the sale of energy drinks in the UK increased by 155%, and it is still growing. While the soft drinks market is generally declining, the global energy drinks market is projected to grow by 3.5% annually until at least 2020. On average, young people in the UK consume more energy drinks than those in other EU countries, which means that it is British children who are most at risk from the growing energy drinks market.

Furthermore, it is becoming clearer that many children and parents are just not aware of the health risks of regularly consuming these drinks. Many parents and young people will not be aware that on the back of a can of energy drink are the words, “Not recommended for children.” The Government rightly ensure that any product that is high in caffeine carries that warning. How can it be that the Government force companies to warn that their products are unsafe for children to drink, but follow with no enforcement measures or protections against children drinking them? Why are we allowing our young people to drink these highly caffeinated drinks, often several times a day, without any protection?

I asked myself that question after watching Jamie Oliver’s “Friday Night Feast”. The programme investigated the dangers and the prevalence of children regularly drinking these drinks. I was shocked. A massive 68% of those aged between 10 and 18 said they were consumers of energy drinks, with 12% of those saying they drank as much as 1 litre of energy drink per session. To put that in perspective, a single litre bottle of energy drink can contain the equivalent caffeine of five shots of espresso and 12 teaspoons of sugar. Even more shockingly, they can be purchased for as little as 79p. I like my coffee in the morning as much as anyone else, but I think Members would join me in my shock if ahead of us in the morning queue for our lattes we saw a 10-year-old child order and drink a double, triple or even quadruple espresso. Why are children allowed to purchase these energy drinks?

In my area of Teesside earlier this year a 16-year-old child was allowed to purchase 12 cans of energy drink from a single store. He went on to down five to six cans in a single sitting—the equivalent of approximately seven shots of espresso. He did it because he said he needed a boost to get through his session at college, but he was sent home from school later that day by teachers said to be fuming at his behaviour. Luckily, he had no immediate health problems as a result. However, had he drunk any more, it is possible that it could have caused cardiac arrest or other serious health problems. There are currently no protections or measures to limit the amount of these drinks that a child can purchase. It is a danger to young people and something that needs to be addressed.

One of the biggest problems is the way these drinks are promoted and advertised to children and young people. They are marketed as giving boosts to physical or mental performance, which means that children are purchasing and drinking them before school or sports, in the perverse belief that they are somehow improving their mental or physical health.

[Martin Whitfield (East Lothian) (Lab)]

My hon. Friend might be aware that Ross High School in Tranent in my constituency introduced “fizz-free February” in 2017, stopping the sale of energy and carbonated drinks. They carried it on, with the consent of the pupils, and all the high schools in East Lothian joined fizz-free February in 2018. It is a voluntary action taken by the schools and children. Does my hon. Friend agree that more needs to be done to empower schools?

[Anna Turley]

My hon. Friend is absolutely right. I congratulate those schools on showing leadership and having a beneficial effect on children’s ability to learn in school. He is absolutely right that the key is Government policy. There is too much confusion, and we should not rely on schools and shops preventing children from accessing energy drinks.

Studies show that regularly consuming large quantities of caffeine can result in increased blood pressure, sleep disturbance, headaches and stomach aches. Energy drinks have also been proven to affect children’s mental health, causing self-destructive behaviour, insomnia, problems with behavioural regulation and poor lifestyle behaviours, such as a poor diet and the consumption of fast food. It has also been shown that children who drink energy drinks are more likely to consume alcohol, smoke or take drugs in later life. Governments of all parties have introduced important and much-needed measures to tackle childhood obesity and poor dietary health, but I believe that if we leave this avenue open, children will be at risk of poor health impacts, both now and in their future life.

I am sure that many companies will say that they do not directly market their products to children, but energy drinks are highly sweetened and are often sold for as little as 30p, and the packaging sometimes contains marketing techniques such as video game rewards. In addition, studies have found that children perversely associate these sometimes unhealthy drinks with sporting activities. Many of the larger energy drink manufacturers sponsor extreme sports events such as the Red Bull cliff diving series, or major sporting occasions such as the Carabao cup.

Energy drinks are often associated with children’s favourite sports or a general culture of glamorous, adventurous, risk-taking behaviour. Many carry names such as Relentless, Monster and Boost, which often look thrilling and risky to children and have associations with danger and excitement. Young people report that they see such products advertised on television, in video games and through sports sponsorships, despite pledges from advertisers to reduce such advertising. In a recent study organised by Teesside University, in conjunction with four other universities in the north-east, one child said:

“If you’re playing on your tablet or something and you’re playing a game, an advert pops up for Relentless.”

Will the Minister promise to look at ways of strengthening the rules on how those companies advertise and promote themselves to children?

Consuming energy drinks affects not just children’s health but their education. Many teachers, teaching unions and school staff have expressed the view that students should not be able to purchase such drinks. A survey carried out by the NASUWT found that 13% of teachers and school leaders identified energy drinks as the main contributor to poor behaviour that they had witnessed. Teachers have previously said that such drinks are a contributory factor to classroom violence and falling asleep in class.

Many schools have already prohibited energy drinks from school grounds, but that is not enough on its own. Teachers need Government support. Banning energy drinks from schools does not prevent students from drinking them off site and then coming into school. A study commissioned by the Scottish Government found that one in four 13 to 15-year-olds purchased an energy drink when they went out of school at lunch time. Will the Minister commit to supporting teachers and schools by joining them in prohibiting children from buying such drinks?

I am sure that many Members have seen in the press that retailers such as Waitrose, Tesco and WHSmith, and many cinema chains and petrol garages, have already stopped selling energy drinks to under-16s. I welcome those steps and agree that they are important, but they are not enough. The Association of Convenience Stores estimates that 53% of independent convenience retailers do not sell energy drinks, but the lack of clarity about how often children can purchase and drink them means that there are still hundreds, if not thousands, of outlets where children can buy such drinks with no protection. I recently heard of an offer that enabled children to buy four cans of an energy drink for £1. I heard that one child was going in, buying four drinks and splitting them among his friends. They are readily accessible and very cheap, and there is not enough clarity or regulation, so retailers do not know how to handle it.

It is not enough for the Government to leave it to retailers, because only responsible retailers will take the responsible steps. That would leave children’s health to the lottery of whether their local shop will sell the drinks to them. When asked about this issue previously in Parliament and in written questions, Ministers have said that they will follow it and look at any scientific evidence, but there is already ample scientific evidence—at least 11 qualitative and quantitative studies have been carried out on the subject.

Teesside University has recently joined four other universities in the north-east to carry out research on this subject. It found that such drinks are readily available in many local shops, and that own-brand energy drinks are among the cheapest drinks available— nearly always cheaper than water. It also found that branding, marketing and social norms are important factors in shaping children’s consumption choices. Children have found that the information on the packaging is sometimes confusing. One child taking part in the study said:

“Some younger kids, they read the label but say they don’t know what…4.8 sugar means. They don’t know what it means—is that a lot or is it not a lot?”

The Government must take further steps to better educate young people about food choices and the effect that sugar, caffeine and other substances can have on the body. When asked about this topic previously, Ministers have referred to the upcoming childhood obesity plan, which the Minister is taking forward. Will he clarify whether the Government envisage changes to the sale of energy drinks being part of the obesity strategy, or will there be separate measures? Will he meet me to discuss this issue further?

We know that consuming energy drinks is not healthy for children, that teachers and parents want them prohibited, that many retailers do not believe it is right that children can purchase them and that, given that the packaging carries a warning, energy drink producers themselves do not think children should be consuming them. The Government have said in the past that they are willing to look at the issue, but will the Minister commit to listening to parents, teachers, manufacturers, retailers and health campaigners such as Jamie Oliver and implement a full ban on the sale of these highly caffeinated and, frankly, highly dangerous energy drinks to children?