Future of Soft Power

Amanda Milling Excerpts

Wednesday 16th March 2022 Westminster Hall

[The Minister for Asia and the Middle East (Amanda Milling)]

It is a pleasure to serve under your chairmanship, Ms Rees. I congratulate my hon. Friend the Member for Basildon and Billericay (Mr Baron) on securing the debate, which I am pleased to respond to, and I thank him for all his work as chair of the all-party parliamentary group on the British Council. I am also grateful to the other Members who have contributed to the debate through speeches and interventions. I will try to address some of their points as well as answering the questions put by my hon. Friend.

The UK’s soft power is rooted in who we are, our democratic values and our way of life. It is central to our international identity as an open, trustworthy nation. Our strength in this area is widely recognised. In a recent British Council study, we ranked as the most attractive country for young people in the G20. Only yesterday, the latest global soft power index was published, placing us second out of 120 countries. Other countries trust the UK; they appreciate our values and they want to work with us. They are enthusiastic for our culture, from our premier league football to our music. Of course, there are our brilliant products, from cars to fashion and food.

We must never take our soft power for granted, especially now that freedom and democracy are under attack and we see disinformation all around. We will continue to build our influence and seek to inspire; to forge links with people around the world to promote our values. This is how we will champion freedom and rights on the international stage, and challenge those who seek to tear down democracy. We are blessed with many wonderful and powerful tools in that regard.

My hon. Friend the Member for Basildon and Billericay mentioned what I will describe as the battle of the values. Our international leadership, which we demonstrate every day, is crucial in the battle for hearts and minds. We are showcasing it through our unwavering support for Ukraine’s sovereignty and territorial integrity in the face of Putin’s barbaric illegal invasion, and in our steadfast support for our democratic partners, through the UN Security Council, NATO, the G7 and partnerships such as AUKUS. Beyond that, we are championing open societies and promoting the rule of law through our economic, security and development leadership.

The British Council is another vital instrument for our influence overseas. It demonstrates our strength and values in practical ways, building trust and opportunities between nations. The British Council, which has been a trusted partner for more than 85 years, teaches the English language and promotes UK education, arts and culture across the globe; operates in more than 100 countries and reaches 76 million people; promotes UK higher education through Study UK; showcases British creativity through arts such as the current UK/Australia Season; and provides English language and teacher training. The British Council delivers for the whole UK, forging theatre connections between Wales and Nigeria, and cultural networks between Northern Ireland and India. Building on the success of COP26, it has connected young people in Glasgow with its global schools network.

My hon. Friend the Member for Basildon and Billericay referred to the British Council’s offices. In a digital age, it would be a strategic mistake to judge the British Council’s impact in a country purely and solely by the physical presence of an office. During the covid crisis, the British Council embraced new technologies, including online teaching platforms, which were vital to its operations—as they were to all our operations as we sat in front of Zoom and its equivalents. The British Council has ambitious growth targets: by 2020, 30 million people will experience UK arts each year, an increase of 800 million in five years; and one in 10 people globally—more than 140 million people—will learn English through the council.

[Mr Baron]

Will the Minister give way?

[Amanda Milling]

I will give way, but I was just about to answer some of my hon. Friend’s questions.

[Mr Baron]

I look forward to receiving the answers. Of course we live in a digital age, but a physical presence is still important and very symbolic. Presidents and Prime Ministers of countries that we are pulling out of raise it with our own ambassadors. The fact that they are upset by that is a mark of the importance that they attach to the British Council. Will the Minister reflect on that?

[Amanda Milling]

I will talk a little more about the offices in a moment, if my hon. Friend will bear with me.

Since the start of the pandemic, we have allocated more than £560 million to the British Council to support our shared goals—that is a generous deal in the current financial climate—including £180 million in grant and aid funding for 2021-22, which is an increase of £40 million over last year. The British Council’s non-official development assistance allocation was £39 million, which is triple its 2020-21 baseline. Although we have had to make difficult decisions in other areas, we have increased the money that we have made available to the British Council. The challenging fiscal environment continues, and we are working closely with the council on final allocations for the coming settlement review period. They will be confirmed at the conclusion of the Department’s financial and business planning process. As we look to the future, our partnership will continue to be vital.

On the operational structure and offices, the country presence remains an operational matter for the British Council. As I say, we are working closely with it on the final funding settlements.

I also want to mention the BBC World Service, if I have a bit of time. That is another organisation that is really important in promoting our values.

[Mr Baron]

Before the Minister goes on, will she give way?

[Amanda Milling]

Quickly.

[Mr Baron]

I take on board what the Minister says about the budget being operational, but when a budget is cut—it was cut, in effect, because there was not full compensation for that loss of commercial revenue—these are the decisions that come out at the other end of the sausage machine. The funding is not there. I support everything she said about the British Council—she has spoken very eloquently about it—but those are just words unless we fund it appropriately. Will she address my second question, which is perhaps the most important? At a time when the FCDO budget is increasing by more than 20% over the three-year CSR period, why are negotiations ongoing that, as I and colleagues understand it, suggest a cut to the British Council? That does not make sense when we have this fight on our hands in the battle for global democracy.

[Amanda Milling]

My hon. Friend is a very powerful champion for the British Council, but, as I say, we are working closely with it while we reach the final funding settlements following the spending review.

May I please have a couple of minutes on the BBC World Service? It brings high-quality impartial news to global audiences across the world, including in regions where free speech is limited. It reaches 364 million people every week with an increase in audience numbers of more than 40% since the FCDO-funded World 2020 programme began in 2016. It delivers in 42 different languages, and the licence fee currently funds English and another 29 from a commitment of £250 million a year. The FCDO World 2020 programme funds an additional 12 language services across Serbia, India, Africa and Asia, with additional funding provided to existing services in Russian, Arabic and English.

I probably do not have time to go into that in much more detail. We have talked about the importance of the British Council and of the BBC World Service, and I also want to talk about the overseas network. Another huge soft power asset is our diplomatic network, which is one of the largest in the world. We have 282 posts in 179 countries and territories staffed by 4,500 staff from across Government. Our network promotes our values and delivers our priorities with positive impacts right across the world.

In conclusion, I once again thank my hon. Friend the Member for Basildon and Billericay for securing the debate and for everything he does to promote the British Council and fight its cause. He is a real champion for the British Council. I reiterate that we are determined to use every soft power tool we have to promote open, democratic societies across the world. We will to cherish and sustain our assets, from the BBC to the British Council, championing education, culture and diplomacy, making a positive difference, standing up for our values and demonstrating the international leadership that is so vital in these incredibly challenging times.

Question put and agreed to.