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Written Question
Premier League: Advertising
Friday 11th April 2025

Asked by: Alex Ballinger (Labour - Halesowen)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what assessment she has made of the adequacy of the enforcement by the Gambling Commission of legislation on preventing unlicensed online gambling operators from being advertised by Premier League football clubs.

Answered by Stephanie Peacock - Parliamentary Under Secretary of State (Department for Culture, Media and Sport)

The Gambling Commission has been clear that sports organisations must diligently and continuously ensure that they are not advertising illegal gambling. Under current rules, sports organisations who engage in sponsoring and advertising arrangements with unlicensed gambling operators are at serious risk of committing the offence of advertising unlawful gambling under Section 330 of the Gambling Act 2005. The Commission has warned relevant club officials that they may be liable to prosecution and, if convicted, face a fine, imprisonment or both if they promote unlicensed gambling businesses that transact with consumers in Great Britain. Sports organisations engaging in such arrangements with an unlicensed brand must ensure that online gambling activity for that unlicensed brand is blocked and inaccessible to consumers in Great Britain.

In such instances, the Commission will seek assurance from clubs that they have carried out due diligence on their gambling partners and that consumers in Great Britain cannot transact with the unlicensed websites. The Commission will also take steps to independently verify effective blocking measures are in place.


Written Question
Arts: Artificial Intelligence
Thursday 13th February 2025

Asked by: Alex Ballinger (Labour - Halesowen)

Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, what steps her Department is taking to (a) protect the creative industries and (b) ensure copyright legislation remains strong in response to proliferated use of AI.

Answered by Chris Bryant - Minister of State (Department for Culture, Media and Sport)

The government recognises the importance of the UK’s copyright regime to the economic success of the creative industries, one of eight growth-driving sectors as identified in our Industrial Strategy. We are committed to supporting rights holders by ensuring they retain control over and receive fair payment for their work, especially as technology advances to include AI. We are actively working with stakeholders to ensure copyright protections remain robust and fit for purpose.

On the impact of AI, our next step is a 10-week consultation, published on Tuesday 17 December and closing 25 February, to engage AI and creative industries stakeholders widely on the impact of AI on the copyright regime.

Consultation responses will inform our approach to the design and delivery of a solution to the current dispute over the use of copyrighted material in AI training. Our aim is to clarify the copyright framework for AI – delivering certainty through a copyright regime that provides creators with real control, transparency, and helps them licence their content, while supporting AI developers' access to high-quality material.

Following the consultation we will continue to develop our policy approach in partnership with creative industries, media and AI stakeholders - supporting our brilliant artists and the creative industries to work together with the AI sector to harness the opportunities this technology provides.