Ceramics Industry

Adam Jogee Excerpts

Monday 6th July 2026 Westminster Hall

[Adam Jogee (Newcastle-under-Lyme) (Lab)]

I am grateful to my hon. Friend the Member for Lichfield (Dave Robertson) for opening this debate. It is fitting that that was done by a good, loud and honourable Staffordshire voice—it could be no other way. Like him, I declare an interest as a proud member of the GMB. This debate is personal for those of us who call Staffordshire—the best county in England—our home, so I thank Hayley for allowing us to debate this issue.

Newcastle-under-Lyme and north Staffordshire are at the heart of the British and worldwide ceramics industry—they always have been, and they always will be. I welcome the ceramics industry support package, which contains £120 million of real and meaningful support for businesses such as Silverdale Bathrooms and Ibstock Brick in Chesterton. We fought hard for that support, hunting as a Staffordshire pack—with a little bit of Derbyshire and Leicestershire thrown in, alongside the mighty union movement and Ceramics UK, as my hon. Friend the Member for Stoke-on-Trent Central (Gareth Snell) said. I thank the Minister, who has been a real champion and a solid ally in this effort.

For generations, people in my community in Newcastle-under-Lyme have produced the very best British products, with skill, smarts, experience and talent. Their work has powered and fuelled our local and national economies. There will be a theme in all the speeches in this debate: we welcome the £120 million, but we want to know that that package of support will be made speedily and widely available. There will be asks of the Government to step up properly and ensure that this age-old and successful industry is protected and to ensure that we train and equip our young people in Newcastle-under-Lyme and across our country with the skills necessary to enter and thrive in this most important industry. There will be the important demand that our communities should no longer be ignored, forgotten or left behind.

As I say, team Staffordshire hunts with all parties as a pack, and that can be seen in this debate. For too long, our communities, home to the ceramics industry, were let down and left behind by the powerful few. We are here to change that, and change that we will.

I am the third generation of my family to call Staffordshire home, and I have seen up close the powerful impact the ceramics industry has had on our part of the world. I can see its potential to do so in the future but we need to act. Out of all the sectors that once powered and thrived in our industrial heartlands, ceramics has been left behind, despite having built our homes, schools and hospitals. We need urgent action on energy bills and the costs associated for businesses in the ceramics industry. We need to ensure that the industry is at the heart of our trade agenda, and we need to redouble our efforts to ensure that we buy British every step of the way. That is why I brought my “back British bricks” Bill to Parliament, and I will continue to push that agenda.

The most important point that we must all remember is simple: the ceramics industry can flourish, thrive and continue to lead the world, but that requires the state to act. We are not asking to be bailed out or to get the same level of commitment that other industries have received in recent months. The growth potential of this industry is massive in communities like mine and in our national economy, too. I ask the Minister to remember that now and in the months and years ahead, because we will not be going away and we will not stop making the case for the ceramics industry, which has brought such pride and opportunity to communities in the industrial heartlands like mine in Newcastle-under-Lyme.