Advertising Restrictions on Less Healthy Food

Lord Vaizey of Didcot Excerpts

Monday 14th July 2025 Lords Chamber

[Baroness Blake of Leeds (Lab)]

As I said in my Answer, that was not in scope, so we cannot have an impact statement. That is the point we are trying to get over. Things are changing, and we know that there will be attempts to bring in other products, and so we have to be vigilant. That is why we are updating our nutrient profile model, making sure that we keep a close eye on exactly what is happening and how we can best protect future generations.

[Lord Vaizey of Didcot (Con)]

My Lords, will the assessment of the so-called junk food advertising ban include an assessment of the impact on our commercial broadcasters, which are not finding the current world of competing against the streamers that easy and need every source of revenue they can get their hands on?

[Baroness Blake of Leeds (Lab)]

I thank the noble Lord for that question. The whole impact of this is closely monitored. There are all sorts of complexities that we have to bring in, including the impact on broadcasters and online advertising and how we deal with the fact that so many people watch on catch-up. All these issues are at the forefront of the Government’s mind and we will continue to monitor.