Lord Stevenson of Balmacara
Main Page: Lord Stevenson of Balmacara (Labour - Life peer)(5 years, 11 months ago)
Lords ChamberMy Lords, is not the substantive problem here that the advertising issues that need to be regulated should be dealt with by an independent statutory agency, whereas they are currently the responsibility of a body that is sponsored and funded by the industry that would be affected by such regulations?
As I said, we believe that the voluntary approach is right. The Committees of Advertising Practice and the Broadcast Committee of Advertising Practice rightly maintain the advertising codes. The rules are, of course, enforced by the Advertising Standards Authority.