Roads: Illegal Motorway Advertisements

Lord Roberts of Llandudno Excerpts

Wednesday 21st July 2010 Lords Chamber

[Earl Attlee]

My Lords, I pay tribute to the persistence of the noble Lord, Lord Harrison, in his campaigning on this matter. He is right to do so and I agree with much of what he said about these advertisements. He identifies a lack of definitive scientific research. The Highways Agency has advised me that there is no obvious pattern of accidents near these advertisements. There is no cluster effect. It is therefore difficult to give the necessary research much priority. The Highways Agency informs local authorities of any infringements and it is up to them to determine their priorities. But the noble Lord’s Question will do much to raise the profile of the issue.

[Lord Roberts of Llandudno]

My Lords, often the signs we see on the roadside are on the sides of wagons or on trailers. When is such an advertisement legal and when is it not?

[Earl Attlee]

My Lords, in my opinion most of these advertisements are illegal but the difficulty is one of enforcement. An advertisement on a vehicle is not subject to control under the 2007 regulations, provided the vehicle is normally used as a moving vehicle and is not used principally for the display of advertisements. When a vehicle is used principally for the display of an advertisement and is parked in one place for a prolonged period, the land can be regarded as a site for the display of an advertisement and then would require express consent from the local planning authority.