Museums
Debate between Lord Lee of Trafford and Viscount Younger of Leckie
Lord Lee of Trafford (LD)
My Lords, I beg leave to ask the Question standing in my name on the Order Paper, and declare an interest as chairman of the Association of Leading Visitor Attractions.
Viscount Younger of Leckie (Con)
My Lords, DCMS-sponsored museums operate independently, at arm’s length from the Government. However, Ministers and officials routinely engage with them to discuss policy, finance and other matters. Our national museums’ remarkable work is reflected in their enduring popularity, with four among the top 10 most visited museums worldwide. The Government are committed to fostering an environment in which museums can flourish, seizing opportunities and surmounting occasional challenges while ensuring the whole nation shares in the extraordinary benefits museum confer.
Lord Lee of Trafford
I recently had the pleasure of visiting the impressive new V&A museum in Dundee. The council leader and tourism officials told me how the museum has brought a real sense of pride to the city and boosted visitor numbers at other attractions there. Thus, V&A Dundee joins the list of regional affiliates, such as the Imperial War Museum North, Tate Liverpool, Tate St Ives and others, which have stimulated regeneration and spread tourism. Should the Government now be doing much more, and being much more proactive, in encouraging and part-funding other national museums and galleries to similarly develop more regional affiliates? Loaning exhibits, worthwhile though that is, is surely not enough.
Viscount Younger of Leckie
I acknowledge the success of V&A Dundee, and setting up satellite museums under the same banner in other locations around the UK certainly sounds like a good idea on paper. However, it is down to the trustees and leadership of museums to decide how to deploy resources and display their artefacts and treasures. In 2018, the Government published a partnership framework to support and enable the national museums to act ever more strategically as a whole on how they work with the wider sector. Contrary to what the noble Lord said, experience has taught the sector that partnerships offer a successful approach for jointly curated exhibitions and galleries, exchanging skills, and so on. In 2016-17, the national museums loaned objects to 1,356 locations across the UK.
Tourism: Chinese Visitors
Debate between Lord Lee of Trafford and Viscount Younger of Leckie
Viscount Younger of Leckie
China is a priority tourism market. Compared with five years ago, there has been a 39% increase in visitor numbers from China, a 111% increase in nights they spend in the UK, and a 97% increase in their expenditure while they are here. VisitBritain is investing more than £125 million in a major four-year international promotional campaign in key overseas markets. The Government also recently announced additional funds for the GREAT campaign to drive trade and tourism from China. We are making the visa application process more user-friendly for Chinese visitors.
Lord Lee of Trafford
My Lords, that is all very well, but at present a potential visitor from China must fill in a 30-page visa application form in English and find £650 for a family of four in visa fees and air passenger duty. Is it therefore surprising that mainland Europe gets four times as many visitors from China as we do? I know that my noble friend is a great supporter of tourism. He led the last tourism debate in your Lordships’ House. However, when are the Government going to take tourism seriously? When are they going to fund VisitBritain properly, realise that its chairmanship is not a two-days-per-week job, and bring tourism into the title of DCMS? Is it not time that we had a national champion for tourism? Perhaps the noble Lord, Lord Coe, could take that on as part of his Olympic legacy.
Viscount Younger of Leckie
We must do all that we can to keep visa application costs down, even though research backed by the tourism industry shows that visa costs and indeed the process for applying are not a significant barrier to in-bound Chinese tourists. It is true that the cost of a UK short-term visa is £78. A Schengen visa is less, at £50, although this cost is expected to increase when the biometric capture is included in the near future. A UK visa has biometric capture, which we regard as important for our security. It is worth pointing out that by 2030 China will have 1.4 billion middle-income consumers. There is therefore a great opportunity for us all to capture some of this market in the future.