Fruit and Vegetable Harvest Debate
Full Debate: Read Full DebateLord Krebs
Main Page: Lord Krebs (Crossbench - Life peer)Department Debates - View all Lord Krebs's debates with the Department for Environment, Food and Rural Affairs
(4 years, 7 months ago)
Lords ChamberIt is important that we advance technology to bring about improvements and more sustainable production. The government-funded transforming food production initiative and sustainable productivity schemes are all about increasing automation. I was interested to read of Tiptree and the University of Essex developing a robotic strawberry harvester, for instance.
The Minister referred to customer demand and the health benefits of consuming fruit and vegetables. What are the Government doing to encourage the consumption of fruit and vegetables? The 5 A Day campaign has been in place for the past 20 years, yet the National Diet and Nutrition Survey shows that there has been no increase in fruit and vegetable consumption over the past 10 years and that it still remains well below the 5-a-day target. What are the Government going to do now to get people to eat this wonderful British food?
The noble Lord is right that more needs to be done. We do not eat enough fruit and vegetables but, at the same time, the Pick for Britain initiative—and I think we will find much greater awareness as we reach the peak of the growing season—means that we can absolutely use this opportunity to encourage the British consumer to buy and eat this excellent British produce.