(3 years, 7 months ago)
Lords ChamberThe audio was a little unclear and I did not quite catch all of that question, but I can certainly confirm that the regulator is of course aware of all the information supplied on the research and the trials, and on the participants in the scheme, and signed it off for use by all communities.
My Lords, the Government know that there is deep scepticism and distrust, especially in urban and black youth communities and among the under-40s, over the efficacy of the vaccine. There is profound suspicion. Given the prevalence of this fear over reason and the need to build confidence through very local, trusted community facilities such as fast-food outlets, barbers, local pharmacies, community food shops and tech repair centres, will the Government agree to work with a consortium of black-led research and impact agencies to get the rollout done in a trusted way, and not use the standard hyper-expensive PR firms, which do not know this community?
The noble Lord makes some very good points. Vaccine misinformation is harmful, and the Government are working with developers, manufacturers, industry and communities to present a clear picture of the rollout process. As I said to the noble Baroness, Lady Lawrence, we are also sponsoring content on social media channels and a range of news media outlets to provide information and advice to communities in numerous different languages.