Yes, we are going to expand the capability within the Department for International Trade, but we are also working with other departments and tapping into the potential and ability in those departments as well.
My Lords, surely the success story here is the fact that the creative industries have done so well in exporting to places such as China, with minimal government support.
I agree with my noble friend. Publishing exports increased by 166% between 2009 and 2014 and total exports were worth £2.1 billion. All sorts of interesting things are happening with geographical shifts towards markets in the Middle East and Asia. This sector looks as if it will continue to grow. It definitely has the support of government behind it.