Regulation of Political Opinion Polling Bill [HL]

Lord Hamilton of Epsom Excerpts

Friday 19th June 2015 Lords Chamber

[Lord Foulkes of Cumnock]

That is a very interesting suggestion. As usual, the noble Lord is not being mischievous; he is being very helpful. It would be good to have an independent chair of the polling authority. I am not exactly sure whether it should be that pensioner. We must find out who he is and whether other predictions and suggestions he has made have been successful. We certainly should take that on board.

[Lord Hamilton of Epsom (Con)]

Can I raise a more serious question: is there any point to polling at all? You ask people what they are going to do at the next election. They say, “The next election is not for weeks or months. I haven’t even made up my mind”, so their views are not even very relevant.

[Lord Foulkes of Cumnock]

That is a very interesting question and much wider than what I am suggesting. If the noble Lord is suggesting that the regulatory body I am setting up should have a wider remit, that is certainly something the House can look at. I would not be averse to looking at it.

As I was saying, in the general election of 2015 we saw almost daily polls for a while—it was astonishing. However, almost all of them turned out to be wrong. The media moguls, who are very rich and own most of our newspapers, commission most of those polls. They publicise them and they become a very powerful election tool. As the noble Lord implied, this has moved beyond a method of independent measurement of voting intention to having real and increasing influence over the result, with potentially serious consequences for our democracy. Polls now play a major part in deciding the future of our country. It is therefore essential that they be carried out in a rigorous and unbiased manner. That is what the minimal and independent oversight that I am putting forward in the Bill sets out to achieve. It is with that aim in mind that I beg to move.