Outdoor Pursuits

Lord Evans of Rainow Excerpts

Tuesday 5th February 2013 Commons Chamber

[David Rutley]

The hon. Gentleman makes an important contribution and I think that Members of all parties would agree that there is room for those activities as well. Debates about them are quite frequent—they have been in the past anyway—and today I want to put the spotlight on other outdoor pursuits, but there is definitely work to be done in that regard, too.

There is a lot to do. My contribution is less about having my head in the clouds and more about having—in the best traditions of mountaineering—a summit in mind and a determination to reach it.

According to VisitBritain’s most recent edition of Foresight—issue 111—the Olympic and Paralympic games have already massively improved the nation’s brand, with 99% of international communications experts saying that the games have helped tremendously to move our brand forward. We need to build on that extraordinary momentum, which the Minister himself was pivotal in making possible. He will know, no doubt, that, while we are ranked fourth in the world as a tourist destination—primarily for our culture and heritage—we are a very disappointing 18th with regard to the rich natural beauty of our outdoors, and that that is an improvement on where we were before the Olympics. A lot of work needs to be done.

Given that the North Downs way runs through the Minister’s constituency, he will appreciate that our national trails are a very important aspect of what we have to offer and they need to be cherished.

[Graham Evans (Weaver Vale) (Con)]

Does my hon. Friend agree that the Ramblers Association plays a vital role, especially the north Cheshire branch? Is he aware of Helsby hill in my constituency and, indeed, the Sandstone trail, which are significant for weekend walkers?

[David Rutley]

I am well aware of them and have climbed on Helsby crag myself. Those are important trails. Ramblers play an important role, as do many other organisations, such as the British Mountaineering Council, which I will talk about in a minute.

There is more to be done. When VisitEngland speaks to visitors within the UK, it is clear that visitors do not know what the options are. Somebody said in one focus group:

“I was struggling to think of places I wanted to go to, because I don’t know the country, what’s all this in the middle?”

There is the Peak district and the Pennines for a start, as well as many other wonderful places. We need to get the word out and help people understand what is going on. We need to provide opportunities for the sun seekers to come and find winter excitement and enjoyment in the UK. People need to have access to information. The Minister’s Department has an important role to play in that.

We are making Britain a more welcoming place, but we need to find a way of making our outdoors more welcoming. The new “Walkers are Welcome” initiative is certainly doing that. It has created a number of welcoming destinations for walkers, which currently total 100. That will be important in putting the focus on that activity.

This debate is not just about tourism; it is about sports-related activity. Interestingly, hill walking and mountaineering is one of only four sports that are growing in participation. Indoor rock climbing is seeing explosive growth, particularly among younger people. It is incredible to see that. Climbing is one of five or six sports that have been shortlisted for inclusion as an Olympic sport. The International Olympic Committee will make a decision on 7 September. Perhaps the Minister will consider that bid, offer advice and support that aim.