Lord Elton
Main Page: Lord Elton (Conservative - Excepted Hereditary)The noble Baroness speaks to an issue that is after my own heart but which is slightly wide of the Question. Teaching languages and training people in this country to speak other languages is vital on all sorts of fronts. Hopefully, with the Olympics, there will be a boost because people who have trained in the hospitality sector will need to converse with all the visitors in their own language.
My Lords, if we are to have more people in the tourist industry, we must generate more visitors. A great deal will depend on repeat business. Can my noble friend tell us who in government is responsible for surveying and maintaining visitor experience in this country, and could she ask him or her to pay attention to terminal 3 at Heathrow?
Without wishing to move to another department, I think terminal 3 is slightly outside the responsibility of DCMS, but my noble friend raises a very valid point on it. Many of the responsibilities for tourist attractions are at local and regional rather than national level, but DCMS keeps the whole tourist experience under constant review and looks at how we can attract tourists and encourage them to come back again.