Children: Commercialisation

Lord Bishop of Ripon and Leeds Excerpts

Thursday 10th February 2011 Lords Chamber

Asked by

[The Lord Bishop of Ripon and Leeds]

To ask Her Majesty’s Government what steps they are taking to meet the aim stated in their equality strategy to tackle the commercialisation and sexualisation of childhood.

[The Parliamentary Under-Secretary of State for Schools (Lord Hill of Oareford)]

My Lords, parents are rightly worried about children being pressured into growing up too quickly. The Government have made a commitment to protect children from excessive commercialisation and premature sexualisation, and have asked Mr Reg Bailey, chief executive of the Mothers’ Union, to conduct an independent review and make a full report with recommendations in May 2011.

[The Lord Bishop of Ripon and Leeds]

My Lords, I am grateful to the Minister for that response, and for the report from Reg Bailey that is to come. I am particularly concerned that an overemphasis simply on sexualisation, as we have seen in a number of recent television programmes, will hide the challenge to commercialisation more generally. Will the Minister tell us whether Her Majesty's Government will follow the recommendation made by the European Parliament to ensure that children are protected from behavioural advertising on the internet, all forms of new media, and mobile phone technology?

[Lord Hill of Oareford]

My Lords, it is absolutely the case that, alongside the focus on the early sexualisation of children, the Bailey review will look at commercialisation as well. For the European Parliament, as noble Lords will know, the question of regulating the internet and how one controls it is extremely complicated because, although one can take action in one nation state, the nature of the internet means that a host can move to a different jurisdiction and still provide material of the sort of which all noble Lords, I am sure, would disapprove. UKCCIS, the body that was set up following recommendations by Professor Tanya Byron, is looking at these issues and the Government will take those fully into account in considering how to take forward recommendations that are made to us.