(3 years, 4 months ago)
Lords ChamberI do agree with my noble friend that the answer to this issue is sustained action. This is not something where snazzy initiatives are going to have the necessary impact. But the key to our efforts is creating cross-governmental co-ordination—that very difficult thing to achieve. We are working extremely hard with other departments, particularly with DCMS and DCLG, in order to address the kind of housing, cultural, advertising and nutritional issues at the heart of this problem.
My Lords, the UK has among the highest rates of obesity in the whole world— 28% compared with the benchmark, Japan, at 4%. We know, however, that payback on public health investment is high—witness our historic success with cigarettes, safety belts and AIDS. All of us are painfully aware of how difficult it is to control our weight, but does the Minister not agree that we need a massive and truly transformative programme of public health and education to reverse this deadly trend?
As the noble Lord rightly points out, the cost is enormous: £27 billion is the estimated cost to society, and 64% of people are classified as overweight. The challenge is enormous. We have to strike the right balance between government action and personal agency. The noble Lord is right that the return on investment is huge, but the Government cannot lose weight for people on their behalf. No amount of government initiative will shed the pounds. We have to get people to change their behaviours. We are trying to understand what the right measures are to give people the inspiration and information they need to take the right steps.