UK Media (Welsh Rugby)
Debate between Lord Vaizey of Didcot and Mark WilliamsWestminster Hall is an alternative Chamber for MPs to hold debates, named after the adjoining Westminster Hall.
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Mr Vaizey
I would like to say that I stand corrected, but I rather feel that I stand elaborated. Clearly, I was referring to the £82.6 million cash funding. My hon. Friend has elaborated on the funding in kind through provision in content from the BBC.
Although our subject is Welsh rugby, I hope you will indulge me, Mr Streeter, if I mention S4C’s fantastic coverage of the Eisteddfod and Royal Welsh Show, as well as its famous soap opera, “Pobol y Cwm”. I have taken part in many debates on S4C and have been challenged by hon. Members about my interaction with content from the channel, so I am genuinely delighted that the superb drama “Hinterland” has made a real impact on English audiences as well as Welsh ones. It has shown that the Welsh can play the Scandi game and produce great drama that can be sold around the world, regardless of its language of broadcast.
Mr Mark Williams
I am sure my hon. Friend would like to acknowledge that “Hinterland” was filmed in my constituency of Ceredigion, and so serves a double purpose as it promotes Ceredigion as a tourist centre for our friends across the world.
Mr Vaizey
Anyone who has seen “Hinterland” will have been incredibly impressed by the quality not just of the drama but of the filming of those incredible landscapes, which must now serve as a wonderful calling card for Welsh tourism and tourism in Ceredigion in particular.
As is the case for many cultural institutions, S4C’s successes have been delivered alongside significant challenges. I was therefore delighted that we protected S4C’s funding in the last autumn statement. Our commitments on regional and national programming are also enhanced by the new local TV services, which so far have been licensed in Cardiff and Swansea, with services for Mold and Cardiff due to come on air shortly.
In talking about the UK media’s coverage of Welsh rugby, it is also important to point out that the Government’s broadband programme will provide another potential avenue of access to content. We have provided about £100 million, I think—that figure is off the top of my head—to the Welsh Government to carry out a broadband programme. Something like half a million homes will be connected under that rural broadband programme, getting figures for Wales up to 90% and beyond. It is going extremely well and we have covered more than 160,000 premises so far. People can get television content on broadband and now that new competitors are in play—not just Sky, but BT Sport—one may well see enhanced coverage not just of Welsh international rugby but Welsh domestic rugby. Much of that will be down to the fact that infrastructure coverage is going so well in Wales.
We are going through a golden age of investment in sports coverage. In 2012, more than £2 billion was invested by all broadcasters in sports programming and sport became the most watched genre on TV. That is why my hon. Friend the Member for Montgomeryshire was so right to bring up the UK media’s coverage of Welsh rugby as a way of bringing to the attention of the House the broadcasting opportunities that now exist for Welsh sport and Welsh rugby in particular. [Interruption.] Given the leaning position that my hon. Friend has taken, I cannot tell whether he is fascinated by my remarks or about to make an intervention, but I will keep a weather eye on him in case he wishes to intervene at any point.