I think I made it quite clear where the Defending Democracy programme is moving towards. It is protecting and securing our UK democratic processes. That is my top line on this issue and the most important thing—to protect our democratic processes.
My Lords, is not the very nature of this corruption that tech businesses operating anonymously and with no legal limits on what they are able to spend are gathering personal data with the intention not just of predicting the emotions and behaviour of individuals but of influencing them? At the same time, people are unaware of what is being done to them. Is this not a violation of personal freedom? Do the Government intend to legislate to curb these abuses or do they just see electoral advantage in allowing them to continue?
The noble Lord mentioned data and how it is being utilised. I watched “The Great Hack” last night and recommend it to noble Lords—it is an interesting film. This is why it is so important that we work closely with the Information Commissioner, as we did during the Data Protection Bill and in the wake of the Facebook/Cambridge Analytica controversy, to make sure that she had the powers she needed to investigate complex data breaches in our increasingly digital economy and society. The important thing is transparency. When these imprints and ads come up on various sites, we have to know where they come from. The other day, for example, I was looking at a site and up came an add relating to a hoover. I was trying to buy a hoover the other day and looking for it online. That was not important, but the important thing here is that, if we have political ads coming up on our screen, we know where they come from and they are transparent.