(8 years, 10 months ago)
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My great friend is a wonderful example of what a healthy lifestyle can do for a person, and I think that young people in Ribble Valley and far beyond should look at his Fitbit and his healthy lifestyle.
In each of our areas, bodies like Sport Cheshire help to bring together local interests such as businesses and local authorities. Recently, Sport Cheshire changed its name to Active Cheshire to reinforce what we have all been talking about—the importance of encouraging active lifestyles. That change of name signals a change in attitude and approach that we should encourage.
Let me move on to some of the health benefits, having mentioned some of the challenges. A study published in The Lancet in 2012 highlighted how inactivity is responsible for 17% of premature deaths in the UK every year and shortens a person’s lifespan by three to five years. Other hon. Members have commented on similar studies. The Government-sponsored paper “Moving More, Living More” states that the cost associated with inactivity in the UK is some £20 billion a year.
I congratulate the hon. Gentleman on securing the debate. I am sure he will recall that when we were out in the peak district a few weeks ago, we had a number of discussions about this. It struck me that although efforts are being made around Whitehall, we need to make sure that Departments work better together—particularly the Department of Health, the Department for Education and the Department for Culture, Media and Sport—so that we can encourage people, for health reasons and for enjoyment, to get out and take part in outdoor activities.
The hon. Gentleman makes a strong point. I will come on to the fact that I think we need a more cross-departmental approach. That is heading our way, but there is clearly more that has to be done. Just before I move off health, it is worth mentioning some constructive initiatives—I am sure that similar things are happening in each of our constituencies—such as “Walking for Health”, an initiative by the Ramblers and Macmillan. Such initiatives show that real health and mental health benefits come from that very low-cost outdoor recreation.
I am not simply talking about saving money on the health budget. Outdoor recreation makes money as well, and we have to give that proper focus. A workforce that is physically healthy and mentally well is more productive than one that is not, and the outdoor economy has real direct and indirect benefits. In the UK, world-leading British manufacturers of outdoor gear, such as Berghaus, Barbour and Brompton, are helping people to be active in areas from the highest mountain to the flattest cityscapes. In Macclesfield, we have the UK corporate offices of Mammut and Mountain Equipment.
The tourism sector, which has been referred to, benefits hugely from outdoor recreation. In fact, a great report produced recently by the Sport and Recreation Alliance, “Reconomics”, which I commend to the House, shows that the visitor spend associated with outdoor recreation is an annual £21 billion. That is a huge contributor to the visitor economy and rural diversification. We are always keen to encourage more visitors to the country and to our constituencies. We are fortunate in Macclesfield to have the “walkers are welcome” initiative in Disley and Bollington, which both make a big contribution.
We have come a long way in the past three years, as many of us have worked to make the case for outdoor recreation. A year or so ago, we came forward with six key proposals for Government action, and a broad coalition of support was brought together. I know that the word “coalition” is not necessarily the most popular these days, but we have achieved that in the outdoor space. The British Mountaineering Council, which has given huge amounts of support, the Outdoor Industry Association, the Ramblers, Living Streets, the Youth Hostels Association—YHA—the Campaign for National Parks and the National Trust have all come together in recognition of the importance of the sector.