(1 year, 8 months ago)
Lords ChamberMy Lords, one of the reasons for the so far disappointing uptake of the welcome boiler upgrade scheme is the lack of consumer awareness. Even the Minister’s own figures from what was BEIS said that 80% of people have little or no awareness of heat pumps. He mentioned that there will be further marketing: my understanding is that this will be ads on search engines and social media. Does he really believe that £300,000 spent is sufficient for the scale of the challenge and to make this welcome scheme work?