UK Basketball

Baroness Morgan of Cotes Excerpts

Tuesday 20th February 2018 Westminster Hall

[Sir Mike Penning (Hemel Hempstead) (Con)]

It is a pleasure to take part in this debate, not least because the national cup champions, Hemel Storm, are in my constituency. I want to talk about two points. I agree completely, looking at aspiration, that there has to be an opportunity for our young boys and girls to start at school, come through the clubs and go on to play for England. If the funding is just about winning at the top all the time, there will never be that transition. While I absolutely agree with the policy of Sport England on elitism, money has to be put to one side to bring the different places through.

I slightly disagree with the hon. Member for Leeds North West (Alex Sobel): it is not all about young people. The average crowd at Hemel Storm—I see here some of the referees that have come to me—is 700. That club started seven years ago. We had a club many years ago; the franchise was bought out, and it went to Milton Keynes. When we restarted the club—I say “we”, because it is completely a community project—we made sure it was set up as a trust, so that it could never be sold off again.

From that moment on, the community came in. We have great-great-grandparents in the audience on a regular basis, and toddlers who cannot even walk. They are mostly not there because of the players. Of course, the families and loved ones of the players are there, but we could not get those sorts of numbers from only families and loved ones, in a town that has baseball, professional rugby league and three football clubs—I could go on. There is an elite gym where Max Whitlock and Jess Stretton, who won Olympic golds, came from. The crowd is there because it is a community thing. It is us coming together.

When we went to east London, to the Docklands, for the final against Manchester Magic, they never realised what happened to them, because we had 500-plus of our people in the crowd and I think Manchester Magic had about half a dozen, or perhaps fewer than that. I am not saying that that is why Manchester Magic lost; they lost because they were not as good as Hemel Storm—it is as simple as that.

The issues I have heard are not new to me. I have players playing for England at junior level. In the past, I have had families come to me and ask, “Can we help fundraise?”, to help these young players come through. Like many colleagues, I have had correspondence from young people with aspirations who want to get up there. They have been selected for the England junior team. Marina Christie and Jack Burnell are both coming through and should be playing for England soon. They have had problems, but the families are brilliant and support them. While I fully support saying that we need to get more help from central funding, if we are really honest with ourselves, basketball needs to come together better across the board, so that we have the structures we need, right from the bottom to the top.

[Nicky Morgan (Loughborough) (Con)]

Does my right hon. Friend agree with what the Leicester Riders said to me: basketball has a unique case for funding, because it is not just a sport, but a way to engage disengaged young people? He has been a Minister; he knows about young people who might fall the wrong way. Basketball can be a way to get them back on the right track, as sport generally is for young people.

[Sir Mike Penning]

I completely agree on the latter point: sport is aspirational. It is one of the great ways forward for people like me, born and bred in north London. I got into the armed forces because I could play rugby pretty well. It was pretty obvious that I would not have got in on my academic abilities, but I boxed and I played rugby pretty well. I did try to play basketball, but it was the wrong shaped ball for me, and they were all up here somewhere, even though I was in the Guards.

My right hon. Friend the Member for Loughborough (Nicky Morgan) has touched on a very important point. Look at the people in the crowd watching: they are young and old, and from across our community. I am not going to pick on any particular area; at the end of the day, we come together as a community. Interestingly, Hemel Storm have only one overseas player. That is quite remarkable given the progression that we have made, but we simply did not have the money at the time to bring in players from Spain and America; we have one American player now.

We looked at how this could be funded, and we need to look at that all the way through. Look at the sponsorship of Hemel Storm: Epson, an international company; Vanarama, one of the largest leasing companies in the country and sponsors of the Vanarama football league; McDonald’s, interestingly enough, which is genuinely trying to show what it does with its healthy food; and Arriva, which has donated us a bus completely plastered with “Hemel Storm”, which we use when we are away.

Interestingly and importantly, Mr Bailey, when I was at the cup final, I saw absolutely no advertising. There was no marketing and no sponsorship. To me, that is the missing link. We can ask the lottery and Sport England for more money, but we also have to come together in the basketball community to get the sponsorship that we need.