Children: Commercialisation

Baroness Massey of Darwen Excerpts

Thursday 10th February 2011 Lords Chamber

[Lord Hill of Oareford]

My Lords, it is absolutely the case that, alongside the focus on the early sexualisation of children, the Bailey review will look at commercialisation as well. For the European Parliament, as noble Lords will know, the question of regulating the internet and how one controls it is extremely complicated because, although one can take action in one nation state, the nature of the internet means that a host can move to a different jurisdiction and still provide material of the sort of which all noble Lords, I am sure, would disapprove. UKCCIS, the body that was set up following recommendations by Professor Tanya Byron, is looking at these issues and the Government will take those fully into account in considering how to take forward recommendations that are made to us.

[Baroness Massey of Darwen]

My Lords, does the Minister agree that as well as children and young people being protected from the pressures of commercial organisations and the internet, young people also need to develop the skills to resist the pressures of commercialisation and sexualisation? Is this not a good argument for including personal, social and health education in the curriculum?

[Lord Hill of Oareford]

As the noble Baroness, Lady Massey of Darwen, will know, the department is carrying out an internal review of PSHE. Perhaps I could speak to her afterwards to work out how I might be able to make sure that my officials can benefit from her expertise in this area. I agree entirely that PSHE is an important area in this regard. One needs to give children as much advice and help as one can. More generally, it seems to me that we have got into an odd situation in society where we have been treating adults a bit too much like children and children a bit too much like adults. The more we can redress that balance, the more we will be able to find a way to tackle some of these pressures on children, in particular to grow up too quickly.