BBC: Government Support Debate
Full Debate: Read Full DebateBaroness Jay of Paddington
Main Page: Baroness Jay of Paddington (Labour - Life peer)Department Debates - View all Baroness Jay of Paddington's debates with the Department for Digital, Culture, Media & Sport
(2 years, 11 months ago)
Lords ChamberMy Lords, I am grateful to my noble friend for introducing his timely debate in such a comprehensive and authoritative way. Although I do not agree with many of the arguments of the noble Lord, Lord Hannan, I follow him in saying that no one has done more than my noble friend Lord Bragg successfully to demonstrate the quality of public service broadcasting in this country, through his own very distinguished programmes.
I must declare my own, more modest interests, having been employed by the BBC over many years in various roles, as a producer and reporter. I want to mention that today because the corporation’s record as a good employer is rarely mentioned, and I think it should be. For example, even many decades ago, when I was a very junior producer, there was almost no discernible gender bias in the corporation. Even in the 1970s, women at the BBC were not treated in any way other than as equals. Although it is obvious that we have not yet seen a woman director-general, none the less, there are many women visible at senior levels. My noble friend Lord Bragg has already mentioned diversity. Just last month, the BBC was the only broadcasting organisation ranked as a top employer in this year’s social mobility index. When we talk about the multiplicity of broadcasting organisations, I hope that this will be noted.
In introducing this debate, my noble friend referred to the invaluable role played by the BBC during our ongoing national pandemic crisis, but I want to focus a little on the global role it has played, because that has been possibly even more significant. It is worth remembering that, through its multimedia platforms—and they are multimedia platforms—the international news services now reach record levels, with 450 million adults using them every week. Today, the total worldwide audience is a staggering 489 million and is confidently expected to reach 500 million in 2022. Vast numbers of people have accessed the special programming designed to help populations, particularly those in less well-developed countries, to navigate and understand the dangers of the pandemic. For example, a daily podcast—the coronavirus global update—is coupled with a mini, specialist radio bulletin, with individual separate versions for India, Africa and Latin America. Enormous efforts have been made to tackle the wild rumours and many myths about the virus—and indeed the vaccines—which have spread frighteningly quickly, particularly in vulnerable societies. The Trusted News Initiative is well established, and BBC Africa has set up its own dedicated misinformation hub. In general, the World Service has greatly expanded its work on media literacy to try to undermine the influences of so-called fake news.
Together, as my noble friend has said, all these global services play a major role in enhancing the United Kingdom’s international reputation. In the five- year review of the World Service, published in October, new research showed that
“awareness of the BBC … is strongly linked to … positive perceptions of”
this country. This is soft power at its very best, and the Government should give it their utmost support—the support for which my noble friend calls in today’s Motion.
However, although the Government’s autumn spending review mentioned continuing to invest in the World Service, no specific funding figures have been confirmed beyond next March. This must be immediately addressed. When the Minister replies, perhaps he will be able to give us positive, official information about the next financial grant. I hope that it will be increased, so that the BBC can successfully go on expanding its international role and remain one of this country’s strongest brands.