Baroness Gardner of Parkes
Main Page: Baroness Gardner of Parkes (Conservative - Life peer)
Baroness Rawlings
My Lords, I thank my noble friend Lady Benjamin for her enthusiasm on this subject. Her enthusiasm keeps the subject regularly on the agenda, for which we are very grateful. The Government understand the importance of children’s television and will carefully consider relevant responses to the forthcoming review of the communications sector. However, the Government are not seeking to impose any additional regulatory burdens on broadcasters. The decision on how to spend the revenue from placement is entirely in the hands of Ofcom.
Baroness Gardner of Parkes
Can the Minister tell me how, or if, the public will be notified of product placement? Will they be aware that the television programme they are watching has a specific product placement element in it? Will there be a notification?
Baroness Rawlings
My Lords, I thank my noble friend Lady Gardner for that question. Following Ofcom’s introduction in 2011 of new rules for product placement on television, a large double P logo must appear on the screen for a minimum of three seconds at the start and the end of any programmes. The logo must also appear at the return of the programme following any advertising breaks.