Economy: Tourism
Debate between Baroness Garden of Frognal and Lord Lee of Trafford
Lord Lee of Trafford
My Lords, I beg leave to ask the Question standing in my name on the Order Paper. In doing so, I declare an interest as chairman of the Association of Leading Visitor Attractions.
Baroness Garden of Frognal
My Lords, tourism directly supports 1.7 million jobs, with visitor spend of £90 billion each year. Deloitte estimates a direct and indirect value to the UK economy of £115 billion, and suggests that tourism could indirectly and directly support a total of nearly 3 million jobs by 2020. The Government’s tourism policy launched in March includes a range of proposals to help tourism achieve its potential as a central part of Britain’s growth strategy.
Lord Lee of Trafford
Following the very happy and successful royal wedding, visitor numbers at Buckingham Palace have risen by 30 per cent, and at Westminster Abbey by 60 per cent. Given the obvious popularity of the monarchy, will my noble friend tell the House what plans the Government have to promote the Queen’s diamond jubilee next year? Also, does she now agree that tourism is the probably the number one industry in more parliamentary constituencies than any other private sector industry?
Baroness Garden of Frognal
Certainly my Lords. Visit Britain has created the You’re Invited programme to showcase Britain to the world and to attract more overseas visitors, and that is backed by a £100 million marketing fund, funded by the Government and the private sector. Certainly that will be used to make the most of the international interest in the royal wedding, and to build on that for the major events, marketing and PR activity that will focus on the diamond jubilee celebrations as well as the London Games themselves. As regards the noble Lord’s second question, tourism is vital to the nation, but in particular parts of the country it is a major form of employment.
Tourism
Debate between Baroness Garden of Frognal and Lord Lee of Trafford
Lord Lee of Trafford
To ask Her Majesty’s Government what is their latest estimate of the number of people employed in the tourism and hospitality sectors.
Baroness Garden of Frognal
Tourism is one of the UK’s biggest employers, directly supporting 1.36 million jobs. British tourism is expected to employ 1.5 million people directly by 2020, and nearly 3 million in total if indirect employment is included.
Lord Lee of Trafford
I am very grateful to my noble friend for that Answer. Does she appreciate that the British Hospitality Association estimates that 30,000 new beds will come on stream in the next two years, providing further employment, but that the current reality is that without our overseas nationals, our hotel and restaurant industry would probably collapse? A leading restaurant in Piccadilly employs people of 32 nationalities; a leading hotel on Park Lane employs people of 60 nationalities.
Parallel to that, we have a most serious youth unemployment situation in this country. Could not the Government therefore work in a creative way to try to build bridges between our hospitality industry and those who are unemployed, and to turn the negative attitude in this country to the industry and service industries generally?
Baroness Garden of Frognal
As my noble friend identified, the hospitality sector has long been reliant on migrant workers. Of course we value the skills that they bring, but we recognise that more needs to be done to attract and train people locally. Industry bodies such as People 1st and Springboard are working to improve the appeal of the industry and to demonstrate to young people the enormously wide range of job opportunities available to them.
Tourism
Debate between Baroness Garden of Frognal and Lord Lee of Trafford
Lord Lee of Trafford
My Lords, the five destination management organisations in the north-west are at present significantly funded by the regional RDA. With the RDA being phased out and the development of the LEPs being patchy and embryonic, will my noble friend tell us what transitional plans the Government have to provide support for the DMOs during this period?
Baroness Garden of Frognal
I pay tribute to my noble friend’s expertise in tourism and, indeed, to his commitment to the north-west. This region has a great many natural attractions. With a proactive strategy to encourage tourism, he will be aware that the DMOs are taking on tourism activities, and VisitEngland is actively helping to ensure continuity. The north-west might also consider applying to the regional growth fund, which is a fund of £1.4 billion and which will be open for tourism-related funding applications.
Tourism: UK Economy
Debate between Baroness Garden of Frognal and Lord Lee of Trafford
Lord Lee of Trafford
I thank my noble friend for her Answer and welcome her to her first tourism Question. In a speech recently the Prime Minister said:
“Tourism presents a huge economic opportunity. Not just bringing business to Britain but right across Britain driving growth in the regions and helping to deliver the rebalancing of our national economy that is so desperately needed”.
That is all very laudable, but does my noble friend realise that tourism faces a double whammy? First, there is a 34 per cent reduction in the funding to our national tourist board, VisitBritain, and then—this has been referred to earlier—the abolition of the regional development agencies, which significantly supported many tourism projects in the regions, often on a match funding basis, and also supported the destination management organisations? There is no way that local enterprise partnerships will have the coverage or the resource to replicate this.
Baroness Garden of Frognal
My Lords, I thank my noble friend for his question and his kind words of welcome. I pay tribute to his expertise and to his support for the tourist industry. Some of the issues in this Question have been touched on already in the previous Question. The regional development agencies have made magnificent efforts to benefit the tourism industry, but they have been variable, with no two models alike. They are due to be wound up by March 2012 and we anticipate that, as their role recedes, the destination management organisations will be formed, to good effect, through existing local tourism support bodies. The future structure will be two-tiered, with Visit England providing public sector support in the transition period.