(12 years, 1 month ago)
Lords ChamberAlthough I missed the programme the first time around, I have been able to view the noble Baroness’s programme on iPlayer, and I congratulate her on the way she drew graphic attention to the issue. She makes a very good point. We are not dragging our feet on the issue, but we want to go out for consultation with all the details of an impact assessment to go with it, which will help inform the debate about at what level the minimum unit price should be set.
My Lords, I declare my interest as an adviser to two drinks companies. Details are in the register. Is the Minister aware that the BBC has now withdrawn the programme from its iPlayer service, having acknowledged that in the original broadcast wildly inaccurate and exaggerated claims were made about the likely impact of minimum pricing? Can he assure the House that when the Government finally come to their conclusions on the issue, it will be genuinely evidence-based policy?
I thank the noble Baroness for drawing that to the House’s attention. I saw it this morning, so it must have been a pirated copy or something. I apologise if I misled the House, but, none the less, the programme did contain a particular inaccuracy about the calculation of the number of deaths that might be saved by a minimum unit pricing policy. Of course, that is the whole point of getting impact assessments right: so that we can consult on facts. But that does not reduce the effectiveness of the programme.
My Lords, the Government share my noble friend’s concerns. There are areas of the country where returns are low, and those are the very areas where accurate information can often assist government decisions on resource allocation. I should remind the House that £100 billion-worth of resource allocation depends on the sort of information that the census provides. The advertising campaign is therefore constructed to that end. The organisers have been working in partnership with local authorities to plan and prioritise engagement, and advertising with voluntary groups, organisations and community leaders to promote the census.
My Lords, have the Government identified what interpretation and translation services they need to complete the census, and how have the relevant specialists been recruited?
A large number of specialists have been recruited and translations of the questions and information leaflets will be available in 56 languages. There will also be drop-in centres located in local communities to assist in completing the forms where that will be of help. Community leaders are being encouraged to become involved in helping to complete the forms.