Media Bill

Baroness Bull Excerpts

2nd reading
Wednesday 28th February 2024 Lords Chamber

[Baroness Bull (CB)]

My Lords, it is a great pleasure to follow the noble Lord, Lord Dunlop, and, given what I intend to cover in the second half of my speech, it is something of a coincidence, too. I refer the House to my registered interests. I note that those relevant to this Bill have now ceased, but I retain many friends in the production sector.

Like others, I broadly welcome this overdue Bill but will highlight today two areas in which I hope we might see some improvement during the later stages. The first is the reduction in the public service remit for television, with news and current affairs the only genres named, and Ofcom required only to monitor whether content reflects the lives and concerns of different communities, cultural interests, traditions and localities.

I share the concerns of other noble Lords about the missing genres, but my point is slightly different. It is that the phrase “content that reflects” is a poor substitute for the more detailed text it has replaced. It does not inspire or demand the innovative approaches, techniques and formats that the UK’s production sector has developed in fulfilment of PSB requirements over decades and in which it now leads the world. Gone are references to high quality, to educative value, to professional skill or editorial integrity, or to the “supporting and stimulating” of diverse cultural activity through the treatment of visual and performing arts. The obligations in Clause 1(5)(b) of this Bill could arguably be met by a series of talking heads in a locked-off shot—as long as that included heads that talked from time to time in a recognised regional or minority language.

In his opening remarks, the Minister celebrated the success of the creative industries and their impact on jobs and the economy. However, as my noble friend Lord Colville set out, the sector is going through what the Film and TV Charity has called

“one of the most sustained periods of financial uncertainty in its 100-year history”.

BECTU reports 68% of film and TV workers currently out of work, with 30% reporting no work at all over the last three months. In this context, the changes give rise to concerns. Without a clear requirement for PSBs to invest in programmes that are more than “reflective of” but genuinely innovative in approach, content and format, how will government protect the future viability of a sector that it expects to drive growth in the economy and in the workforce?

I now join the right reverend Prelate the Bishop of Newcastle and the noble Lord, Lord Dunlop, in high- lighting the missed potential for this legislation to cement the future of Gaelic language broadcasting. I have no interests to declare in this regard other than my enjoyment of BBC Alba, whose programmes range from a celebration of rich cultural history, language and people to the innovative, the quirky, and sometimes the brilliantly off the wall.

The 2022 White Paper recognised

“the hugely valuable contribution that MG ALBA makes to the lives and wellbeing of Gaelic speakers across Scotland and the UK”,

the importance of the language to the protection of Gaelic culture and the need for “certainty of future funding”. Yet the Bill fails to convey that there is, and must be, a Gaelic TV service with a PSB function and continues an uneven approach to the Welsh and Gaelic languages. Both have television services, in fulfilment of UK obligations under Article 11 of the European Charter for Regional or Minority Languages, but only one is provided for by Parliament, with Gaelic language television nestled under the BBC’s portfolio.

The Bill gives Ofcom the decision on what level of Gaelic language content is sufficient, while offering no clarity on what “sufficient” means. However, as we have heard, the responsibility to provide funding to MG Alba—one half of the joint venture that is BBC Alba—is devolved to Scottish Government Ministers, who are not answerable to Ofcom. Given that sufficiency —of both quantity and quality—is directly related to funding levels, it is hard to see how this circle gets squared.

The Heath Robinson-like structure of the funding and accountability flows is hardly the future certainty the White Paper said is needed, and it is not surprising that MG Alba is concerned about sustainability. Yet, despite this precarity, much has been achieved: in 2022-23, £9.8 million was spent directly with 24 production companies on the creation of 407 hours of programming, and £9.1 million of that went to the independent production sector, nurturing talent and skills in the Gaelic language and creative sector. MG Alba has created over 340 jobs, nearly 200 of them in the highlands and the Western Isles.

In the other place, Sir John Whittingdale linked the greater support for S4C and Welsh language broadcasting to the fact that there are 1 million Welsh speakers in the UK, compared with 100,000 Gaelic speakers in Scotland. However, as we have heard, the two services enjoy similar reach. In 2023, S4C’s reach increased to 324,000, while BBC Alba enjoys a reach of 300,000 adult viewers each week in Scotland.

In pressing the importance of Gaelic language services, I am not arguing for any diminution of support for S4C—far from it. There is very good evidence that language and culture is kept alive through representation. A 2017 S4C report said that the channel had been

“instrumental in stabilising the Welsh language since the 1980s”,

giving the language

“status and prominence”

and allowing Wales and its people

“regardless of background, to portray, express and see themselves represented on screen”.

The recently published Welsh language strategy action plan continues to highlight S4C as a key mechanism for growing the number of Welsh speakers. Broadcasting clearly has an important role to play in the preservation and advancement of language, identity and traditions. The omission of specific references to a Gaelic PSB in the Media Bill risks perpetuating historical marginalisation and fails to acknowledge historical disparities in political recognition and funding, compared with other language initiatives. Crucially, it undermines efforts to preserve and promote Gaelic language and culture, which are such precious and integral parts of our collective heritage.

I look forward to working with other noble Lords from across the House to see how these two concerns might, in future stages of this Bill, be redressed.