(3 years, 5 months ago)
Lords ChamberMy Lords, again, I am a Minister in Her Majesty’s Government and I would argue that we remain very strong in the area of soft power, including through our work in the British Council. I would draw the noble Lord’s attention to the fact that the UK ranks consistently well ahead of many other leading countries when it comes to soft power assessments; indeed, we are second in the Portland Soft Power 30 index, second in the Anholt Ipsos Nation Brands Index and third in the Brand Finance Global Soft Power Index. These are assessments of our capacity in soft power around the world.
My Lords, I am sure the Minister understands that it is difficult to believe in the Government’s commitment to being a soft power superpower while we are committing these cuts to development aid and the British Council. He may have to write to me, and I accept that, but can he assure me that the unique work that the British Council is doing through the cultural protection fund to repair the heritage of countries that have been so devastated by war will be placed on a sustainable footing? Does he agree with me that this is an absolutely critical and highly innovative way in which to maintain soft power where it really counts?
The British Council’s specific budgets will be finalised, but of course I will write to the noble Baroness in that respect. It also plays an important role with other organisations, such as UNESCO, with regard to protecting world heritage sites, and it will continue to co-ordinate in that way.