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The Parliamentary Under-Secretary of State for Health and Social Care (Dame Andrea Leadsom)
I congratulate my right hon. Friend the Member for Bexleyheath and Crayford (Sir David Evennett) on raising this important issue. I thank all hon. Members for their contributions. There is no doubt that this country faces an obesity challenge. I am reassured by the contributions from everybody that none of us underestimate the scale of the task ahead.
As others have said, two thirds of adults in this country are overweight or living with obesity, increasing their risk of many serious diseases. Tackling it head on is not just the right thing for patients but makes good economic sense too. Obesity-related conditions cost our NHS £6.5 billion directly every year and the cost to wider society is a staggering £57 billion. As my right hon. Friend the Member for Bexleyheath and Crayford said, some estimates put it at over £90 billion.
My great passion is for giving every baby the best start for life. There is no doubt that prevention is not only kinder but much cheaper than cure. Food given to babies and young children helps establish food preferences at an early age, so it is vital that we build healthy eating patterns as soon as possible.
Nearly one in 10 children starting primary school are already living with obesity, doubling to nearly one in five by the time they leave. Growing numbers of children with excess weight are, as hon. Members have said, developing health conditions once rarely seen in childhood such as high blood pressure. Every child needs an environment that helps them to thrive and reach their full potential. Of course, that is easier said than done. There is no single solution, no magic bullet to solve the problem. That is why we are delivering an ambitious programme with four strands: first, we are supporting families to make healthier choices through more advice and better information. That starts at the very beginning of life with our national breastfeeding helpline for parents who need support. The Start for Life website is a rich source of helpful advice.
We are backing family hubs with £300 million so that new mums and dads have the best advice, including on children’s nutrition, with one-stop shops across England. Weaning is a critical time for establishing healthy eating, so we are working on voluntary industry guidelines to reduce levels of sugar and salt in commercial food and drink aimed at children up to 36 months. We have begun a four-week period of engaging with industry to make sure we get that right.
For older children, families and adults, we provide a range of materials, tools and apps to encourage eating better and moving more. That can all be found on our Better Health website. I encourage all hon. Members to recommend it to their constituents.
I am proud of action that we have taken to mandate calorie labelling on websites and delivery apps for all large restaurants, cafés and takeaways. We have prohibited the promotion of less healthy products at key selling locations to help people stave off impulse buys, because we all know that people are not making those choices consciously. They are unconscious choices being hugely promoted by incredibly strong advertising and marketing. We know it can be very challenging for some families to make healthier choices, so we are investing over £200 million a year on three health food schemes: healthy start, the nursery milk scheme and the school fruit and vegetable scheme.
Secondly, we are promoting more physical activity, which helps people maintain a healthier weight. The Government are investing over £600 million in school sports over the next two years via the PE and sport premium and School Games Organiser network so that children can get more active. We also have the Couch to 5K and Active 10 apps to promote everyone getting more active.
The third measure is supporting those already overweight or obese to achieve and maintain a healthier weight. We have delivered a free NHS weight loss app, and local authorities are funding local weight loss services from their public health grants. The NHS provides a digital weight management programme and many specialist services. We are now exploring ways to increase access to the newest weight loss drugs for more people who are eligible.
Fourthly—a really critical point, as lots of right hon. and hon. Members have raised—is our work with the food industry itself. Sadly, there has been a long-term trend towards producing and marketing foods high in calories, saturated fat, salt and sugar—a race to the bottom. We will reverse that trend. Our soft drinks industry levy has already made huge strides in bringing down the sugar content of soft drinks by almost half between 2015 and 2020, removing a staggering 46,000 tonnes of sugar. Our voluntary reformulation programme requires all sectors of industry to reduce levels of sugar, calories and salt in the everyday food and drink that people buy. If we can see this through, consumers will have many fewer calories in their diet without them having to consciously change what they eat.
Although the salt and sugar reduction programmes have brought some progress, there is much more to be done. The calorie reduction progress report published this month showed little change in calorie levels between 2017 and 2021. I have asked industry to meet the reduction targets for calories and sugar by the end of 2025. We will leave no stone unturned if they do not live up to our expectations.
I am pleased to assure the House and my hon. Friend the Member for Erewash (Maggie Throup) that we remain committed to introducing further advertising restrictions to reduce the marketing of less healthy foods to children. We will also bring in restrictions on volume price promotions, such as three for the price of two, on less healthy foods in October next year, and we will back local government in using its powers to support a healthy local food environment.
Obesity is a significant challenge, not just in the UK but globally. We all have our part to play. I have personally been engaging with industry throughout my career, from the Treasury, to the then Department for Business, Energy and Industrial Strategy, to the Department for the Environment, Food and Rural Affairs. Business people say they want a brighter future for all our children. I plan to make sure that they deliver on that.