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I think that we all enjoyed the comedy act put on by the hon. Member for Ogmore (Huw Irranca-Davies). Listening to the Opposition Front-Bench spokesman talking about rural matters is the absolute epitome of incoherence, which was a word that he used. It reminded me of the Judean People’s Front sitting around asking, “What have the Romans ever done for us?”
I thank my hon. Friend the Member for Carmarthen West and South Pembrokeshire (Simon Hart) for giving me this great opportunity to talk about some of the things that the coalition is doing for rural areas. I pay tribute to him for securing the debate and for the powerful speech that he made.
I will put on the record the ambition that DEFRA Ministers and the Government have for rural communities. If someone who is elderly, sick, mentally ill, out of work or on a low income lives in a rural community, the problems imposed by rurality are increased by isolation. Those are obvious points that we all understand. Therefore, the Government’s policy must recognise that and ensure that we are delivering services fairly and equally, so that the rurality in which that those people live does not adversely discriminate against their circumstances.
There has been talk of the sense of victimhood being felt by those who live in the countryside. That is legitimate to an extent because one might see a village that in every other sense looks idyllic, but there may be three or four homes—or 30 or 40 in a larger village—that contain people who are suffering deprivation, which is less visible than in a gritty city environment. We have to be nuanced, clever and careful, and focus our policies like a laser beam on helping those people.
That is one side of the issue, but the other side is equally important if we want to raise the aspirations of those who are suffering deprivation. We need to have a positive view of how the countryside can provide a driver for the economy of the country, and we need an uplifting view of the contribution that rural communities and the rural economy can play. That is the view we in this Government have. An idyllic, rural landscape is not just about the trees, the fields and the beauty that we see; it is about the noises of activity, business and life. It is also about children playing in a village school yard, a shop that is operating and, if we can roll out broadband, a creative industry operating out of a set of redundant farm buildings. That is what a true rural landscape is about.
For too long, Governments have imposed policy on rural areas using what the Americans call an “inside the beltway”—or within the M25—mentality. The view has been that if something is right for inside the M25 or within an urban setting, it must be right for the countryside. That is why the previous Government lost the faith of those living in the countryside and why it is ridiculous to hear the hon. Member for Ogmore, who is better than the speech he just made, try to pretend that somehow rural communities were better before.
In the short time I have left, I will try to address as many points made in the excellent contributions to the debate as I can. DEFRA is the rural champion within the Government. Our role is to help Departments understand the rural context and the issues that face rural businesses and communities. We have set up the rural communities policy unit right at the heart of DEFRA to encourage Departments to ensure that their policies and programmes meet rural needs and interests. That unit has been in operation for a year and is engaging effectively at an early stage in the development of policy across the Government.
The hon. Member for North Antrim (Ian Paisley) rightly referred to rural proofing. That is a subject for a debate in itself and is something we are taking seriously in our cross-Government role of ensuring that policies are not just considered within the beltway and that the impact on rural areas is understood.
The RCPU is working hard to engage proactively and communicate with rural communities and their representative organisations and to stimulate debate about rural needs and propose solutions. That work is critical to ensuring that evidence and intelligence from our rural stakeholders informs Government policy and its delivery. After the debate, I will attend the first annual meeting of the new rural and farming network, which involves chairs of all the rural and farming networks that we have set up around the country coming to meet Ministers. That is a welcome change and something that Lord Taylor, my right hon. Friend the Minister of State, Department for Environment, Food and Rural Affairs and I thought up in opposition. We have now implemented the initiative right across England, so that there is a real direct connection to Ministers and a two-way street of communication. We can therefore ask those involved how policies are working in their area, and they can tell us about their problems as well. Those new networks are a welcome and important addition to communication and to trying to ensure that rural communities do not feel isolated and not listened to, as they have undoubtedly been in the past.
We also work closely with Action with Communities in Rural England, so that the Government benefit from regular access to up-to-date local intelligence about rural areas and from talking to experts who can offer practical advice on the design and delivery of programmes and policies. The RCPU also regularly meets the Rural Coalition, which is under Lord Teverson’s chairmanship, to facilitate strategic input into key policy areas across the Government.
On ensuring that policy is connected, let us consider one example of why the previous Government got it wrong. The Rural Payments Agency encouraged farmers to fill in their forms online. A lot of farmers live in areas where there is lamentable or no broadband signal, so they ended up having to take their forms down to the pub on a memory stick to download their data to the RPA. That is one of many past examples of how not to do policy, and it also shows why broadband is so important.
Let us consider broadband in the wider context. Broadband is much more than just a deliverer of jobs; it is about social inclusion. In this debate, we have talked about health, education and skills and about wanting to get more young people living and working in our rural communities. Broadband is about providing opportunities for those young people. However, it is also about an elderly person being able to shop online and someone being able to have access to information that can improve their needs if they are, for example, out of work.
It should be—and it will be and it is—our absolute ambition to ensure that someone who lives in a remote part of, for example, the constituency of my hon. Friend the Member for Penrith and The Border (Rory Stewart) can set up and run a creative industry requiring a fast broadband speed as easily someone in one of our cities. That is our ambition. DEFRA has rolled out a rural broadband fund to try to get to those hardest-to-reach groups. Wonderful work has been done, not least in my hon. Friend’s constituency, which I visited recently. I saw the enthusiasm among local people to work with Broadband Delivery UK and other agencies to make sure that the roll-out of broadband is working. I entirely understand that when we make a bold announcement, people might feel frustrated and start to ask, “When is it going to happen? When will you start to deliver it?” Our commitment to have the best broadband across the country by 2015 is on track and it is important that we continue to maintain DEFRA’s role in reaching the hardest-to-reach groups of people. I entirely agree with my hon. Friend the Member for Sherwood (Mr Spencer) when he talked about broadband being the fourth utility.
My hon. Friend the Member for Carmarthen West and South Pembrokeshire who initiated the debate asked whether we could make sure that the Government are doing things not to the countryside but for the countryside. That is how we see ourselves in DEFRA. We are a team of Ministers with a real commitment, and we are driving the issue forward with key groups of people, such as the RCPU, so that we can make a difference to how people live.
In the minute that I have left, I want to cover health care. Under the Health and Social Care Act 2012, there is a commitment—a duty—on NHS commissioning boards to prevent health inequalities in local areas, which is a concern for a lot of people. For example, it is much easier to deliver stroke care therapies in a large city than in rural areas, where doing so is more expensive. That is just one example of Government policy. We want to ensure, working across the Government, that we propose effective policies in rural areas.
Many hon. Members made other points, but I am afraid that I am running out of time. I want to give this commitment. What we are talking about in supporting rural communities is both a positive, optimistic view and the need to recognise that there are very serious problems. We will need to have frequent conversations in the House about how successful—