Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Digital, Culture, Media and Sport, whether he plans to increase the volume of marketing spend in key (a) development and (b) other source markets in the upcoming Tourism Recovery Plan.

The Global Travel Taskforce last year committed the Government to publish a Tourism Recovery Plan in support of the sector, which will include plans for a marketing campaign to welcome visitors back to the UK as soon as it is safe to do so. We will publish this document in the Spring.

When holidays are permitted again, we will work with VisitBritain, VisitEngland and local partners to champion the UK’s diverse tourism offer once again - just as we did with last year’s Enjoy Summer Safely and Escape The Everyday campaigns.

A successor to the Global Travel Taskforce will report by 12 April with recommendations aimed at facilitating a return to international travel as soon as possible, while still managing the risk from imported cases and variants of concern. Following that, the Government will determine when international travel should resume, which will be no earlier than 17 May. The Government will align the timing and details of its marketing plans with the outcome of the report.