Food: Marketing

(asked on 3rd March 2020) - View Source

Question to the Department for Environment, Food and Rural Affairs:

To ask Her Majesty's Government what steps they have taken to promote British food and beverages.


This question was answered on 11th March 2020

Food and drink exports are a success story, increasing to £23.6 billion in 2019. The Government is determined to help showcase and promote our excellent food and drink even more in the years to come.

The Government promotes UK food and drink through Defra’s ‘Food is GREAT’ campaign. The campaign helps raise the profile and reputation of UK food and drink overseas, by building global demand and increasing positive perceptions of our food and drink products. It uses the UK’s growing reputation for quality food and drink, with high standards of food safety, animal welfare and sustainability as an excellent platform to increase demand for our products still further.

’Food is GREAT’ promotes excellent food and drink products from across the four nations of the UK. Most recently, the campaign showcased Northern Irish gin, Scotch Whisky, Welsh seafood, and English Sparkling Wine to Japanese consumers, trade and media in events coinciding with the Rugby World Cup. The campaign is also active in other priority markets including the USA and China, as well as within the UK.

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