Question to the Department for Digital, Culture, Media & Sport:
To ask Her Majesty's Government what was the return amount from the grant-in-aid investments in (1) VisitBritian, and (2) VisitEngland, by the Department for Digital, Culture, Media and Sport in each of the last two years.
British Tourist Authority analysis suggests they generated £1,055m in 2017-18, equating to a return on investment of 25:1. This is an increase on £867m in 2016-17, which equates to a return on investment of 20:1. They are unable to provide a return on investment estimate for VisitEngland or VisitBritain activity specifically.