VisitBritain and VisitEngland: Finance

(asked on 22nd July 2019) - View Source

Question to the Department for Digital, Culture, Media & Sport:

To ask Her Majesty's Government what was the return amount from the grant-in-aid investments in (1) VisitBritian, and (2) VisitEngland, by the Department for Digital, Culture, Media and Sport in each of the last two years.


Answered by
Baroness Barran Portrait
Baroness Barran
Parliamentary Under-Secretary (Department for Education)
This question was answered on 5th August 2019

British Tourist Authority analysis suggests they generated £1,055m in 2017-18, equating to a return on investment of 25:1. This is an increase on £867m in 2016-17, which equates to a return on investment of 20:1. They are unable to provide a return on investment estimate for VisitEngland or VisitBritain activity specifically.

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