Tourism: Young People
(asked on 22nd July 2019) - View Source
Question to the Department for Digital, Culture, Media & Sport:
To ask Her Majesty's Government what return they expect to make on their investment in the #MyMicrogap domestic campaign led by VisitEngland and Airbnb.
This question was answered on 5th August 2019
VisitEngland created the #MyMicroGap campaign as a match funded partnership with AirBnB of £500,000, with both parties contributing £250,000. The campaign was part of VisitBritain’s overall 2018-19 activity and as such will be included as part of the Annual Report for the year.