Question to the Department for Transport:
To ask Her Majesty's Government, further to the introduction of the flexible season ticket for commuters, what market research they undertook to inform this policy; whether they sought any guidance from marketing experts; what plans they have to publish this market research; and what assessment they have made of the impact of reducing the number of cars commuting into towns and cities on decisions about future rail fare levels.
The Department for Transport commissioned quantitative and qualitative research to assess potential interest in flexible season tickets amongst rail users and non-users.
The Department plans to publish the research in due course.