Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, pursuant to the Answer to Question 8701, what action her Department has taken since 21 October 2024 to encourage (a) inbound and (b) domestic tourism in Bedfordshire.

The government is committed to expanding the tourism sector and enabling more inbound and domestic visitors to fully experience the UK's diverse offerings in areas including Bedfordshire, home to stately homes such at Bridgerton’s West Park and family attractions including Whipsnade Zoo.

To drive more inbound visits across Britain, VisitBritain launched a global screen tourism campaign ‘’Starring Great Britain’’ in January 2025. The campaign uses the country's rich film and television history as a hook to inspire visitors to explore diverse and often rural destinations. The launch was supported by a wider advertising campaign across the UK’s largest and most valuable inbound visitor markets including Australia, the Gulf Co-operation Council (GCC) countries, France, Germany and the USA.

The Government has secured a multi-billion-pound investment in a major new Universal theme park and resort in Bedford. This project will create thousands of jobs and drive millions of visitors, both inbound and domestic to Bedfordshire, reinforcing the UK as a world leader in the creative industries.

The Government has also announced the expansion of Luton airport which will significantly increase its passenger capacity enabling it to play a significant role in accommodating international visitors to the Universal theme park. The East West Rail corridor will also include Bedford from 2030, improving connectivity and driving economic growth.