Question to the Department for Digital, Culture, Media & Sport:

To ask the Secretary of State for Culture, Media and Sport, pursuant to the Answer of 10 June 2025 to Question 55487 on Tourism: National Landscapes, if she will make an estimate of the economic contribution of tourism to areas with a protected landscape in each of the next five years.

National Parks are vital assets for tourism, attracting millions of domestic and international visitors each year and supporting local economies through recreation, hospitality, and cultural heritage. While there are no plans to make an estimate of the economic contribution of tourism to areas with a protected landscape, DCMS recognises the importance of protected landscapes to the UK’s tourism offering.

DCMS continues to work with VisitBritain to champion visits to the British countryside to a worldwide audience. VisitBritain’s new GREAT-funded international marketing campaign, ‘Starring GREAT Britain’, uses the hook of Britain’s rich film and television history to encourage more international visitors to explore across Britain, including many rural destinations, landmarks and National Parks.