Tourism: Airports

(asked on 7th September 2020) - View Source

Question to the Department for International Trade:

To ask the Secretary of State for International Trade, what the cost to the public purse was of advertising space for the GREAT campaign at UK international airports during (a) February, (b) March, (c) April, (d) May, (e) June, and (f) July (i) 2019 and (ii) 2020.


Answered by
Graham Stuart Portrait
Graham Stuart
Minister of State (Department for Energy Security and Net Zero)
This question was answered on 14th September 2020

The GREAT Britain and Northern Ireland campaign showcases all?four corners of our nation?to inspire the world and encourage people to visit, do business, invest and study in the UK. GREAT unites?the efforts of the public and private sector to generate jobs?and?growth for Britain and Northern Ireland.

The vast majority of advertising space across the seven UK international airports where the GREAT campaign features was provided at no cost to the public purse.

The total cost of advertising space during the timeframes specified was £7000, which was spent on a specific campaign as part of the broader Exporting is GREAT campaign to feature local businesses and promote exports.

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