Department for International Trade: LinkedIn Ireland

(asked on 22nd July 2020) - View Source

Question to the Department for International Trade:

To ask the Secretary of State for International Trade, what marketing and media services her Department procured from LinkedIn Ireland Unlimited Company, paid for on 27 March 2019.


Answered by
Greg Hands Portrait
Greg Hands
Minister of State (Department for Business and Trade)
This question was answered on 1st September 2020

The Department uses LinkedIn to promote the UK as an inward investment destination, and to promote the UK’s goods and services, to investors and buyers around the world. The specific services purchased on 27 March 2019 comprised:

  1. Sending of targeted InMails to international, senior Foreign Direct Investment (FDI) decision-makers, a) promoting the United Kingdom as the best location for FDI in Europe, b) encouraging download of the “Perfect Fit Prospectus” and c) promoting specific regions/localities of the UK as ideal investment locations.
  2. Targeted placement of sector-specific sponsored content adverts to a similar audience for the same purpose.
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